Introduction

AEM forms integrates with Adobe Analytics that allows you to capture and track performance metrics around form utilization, end-user devices, abandonment and completion rate, browser preferences, and so on. The objective behind analyzing these metrics is to make informed decisions based on data about changes required in the form design to make the form more usable.

Setting up analytics

The analytics feature in AEM forms is available as part of the AEM forms add-on package. For information about installing the add-on package, see Installing and configuring AEM forms.

In addition to the add-on package, you need an Adobe Analytics account. For information about the solution, see Adobe Analytics.

Once you have the AEM forms add-on package and an Adobe Analytics account, do the following:

  1. Integrate Adobe Analytics account with AEM forms as described in Configure analytics for AEM forms.
  2. Enable tracking on your adaptive forms as described in Enable adaptive form tracking.

Viewing analytics reports

Perform the following steps to view analytics reports:

  1. Log in to the AEM portal at http://[hostname]:[port]
  2. Click Forms (Experience Manager -> Forms)
  3. Select the form for which you want to view the analytics reports.
  4. Click the Analytics Reports icon.
A. Analytics Report icon 

AEM forms displays analytics reports for the form and for each panel in the form, as shown in the summary report below.

Summary report of an adaptive form
A. Form-level summary B. Panel-level summary 

By default, the analytics report for the last seven days is displayed. You can view reports for the last 15 days, last one month, and so on, or specify a date range. 

Form report

The form-level summary section gives you an insight into how the form is performing on the following key performance indicators (KPIs):

  • Average fill time: Average time spent in filling the form
  • Impressions: Number of times the form appeared in the search results
  • Renditions: Number of times the form has been rendered or opened
  • Drafts: Number of times the form has been saved as draft
  • Submissions: Number of times the form has been submitted
  • Abort: Number of times users left without completing the form
  • Visits/Submissions: Ratio of visits per submission

Note:

Clicking the ellipses (...) icon under the form-level summary section displays a breakup of summary statistics as shown below.

Expanded form-level summary analytics report

Click a card to view the details of the source, which are displayed in the left side of the report. The sources can be:

  • portal
  • forms that were saved as drafts, and
  • other sources, such as bookmarks or links in email

Panel report

The panel-level summary section provides the following information about each panel in the form:

  • Time: Average time spent (seconds) on the panel and its fields
  • Error: Number of errors encountered on the panel and its fields per 1000 form renditions
  • Help: Number of times users accessed the in-context help for the panel and its fields per 1000 form renditions
You can also drill down further in to the details of each parameter and check the values for each parameter at a form field level in a panel.

If you click the reported value for any parameter, the report expands to display an analytics scale. It displays the median value for the selected parameter across all forms configured in your Adobe Analytics report suite. It also displays fields in the selected panel that exceed the median value. The White dot on the scale represents the median value, whereas the values for panel fields are depicted using dots in other color. The intensity of color depends on the distance from the median value.

In the following image, the White dot represents the median value, which in this example is 26. The other three dots represent fields in the Financial Details panel with values exceeding the median value.

Panel summary report
A. Median value B. Value for form fields 

Detailed panel report

You can also view details for each panel by clicking above the analytics scale.

Detailed panel report

The detailed report shows values for all fields in the panel for the selected parameter as shown in the image above.

In addition, the detailed report provides a toolbar at the upper left corner to (close) the report and to switch between the (Time), (Error), and (Help) reports.

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