AEM forms integrates with Adobe Analytics that allows you to capture and track performance metrics around form utilization, end-user devices, abandonment and completion rate, browser preferences, and so on. The objective behind analyzing these metrics is to make informed decisions based on data about changes required in the form design to make the form more usable.
The analytics feature in AEM forms is available as part of the AEM forms add-on package. For information about installing the add-on package, see Installing and configuring AEM forms.
In addition to the add-on package, you need an Adobe Analytics account. For information about the solution, see Adobe Analytics.
Once you have the AEM forms add-on package and an Adobe Analytics account, do the following:
Perform the following steps to view analytics reports:
- Log in to the AEM portal at http://[hostname]:[port]
- Click Forms (Experience Manager -> Forms)
- Select the form for which you want to view the analytics reports.
- Click the Analytics Reports icon.
AEM forms displays analytics reports for the form and for each panel in the form, as shown in the summary report below.
By default, the analytics report for the last seven days is displayed. You can view reports for the last 15 days, last one month, and so on, or specify a date range.
The form-level summary section gives you an insight into how the form is performing on the following key performance indicators (KPIs):
- Average fill time: Average time spent in filling the form
- Impressions: Number of times the form appeared in the search results
- Renditions: Number of times the form has been rendered or opened
- Drafts: Number of times the form has been saved as draft
- Submissions: Number of times the form has been submitted
- Abort: Number of times users left without completing the form
- Visits/Submissions: Ratio of visits per submission
Clicking the ellipses (...) icon under the form-level summary section displays a breakup of summary statistics as shown below.
Click a card to view the details of the source, which are displayed in the left side of the report. The sources can be:
- forms that were saved as drafts, and
- other sources, such as bookmarks or links in email
The panel-level summary section provides the following information about each panel in the form:
- Time: Average time spent (seconds) on the panel and its fields
- Error: Number of errors encountered on the panel and its fields per 1000 form renditions
- Help: Number of times users accessed the in-context help for the panel and its fields per 1000 form renditions
If you click the reported value for any parameter, the report expands to display an analytics scale. It displays the median value for the selected parameter across all forms configured in your Adobe Analytics report suite. It also displays fields in the selected panel that exceed the median value. The White dot on the scale represents the median value, whereas the values for panel fields are depicted using dots in other color. The intensity of color depends on the distance from the median value.
In the following image, the White dot represents the median value, which in this example is 26. The other three dots represent fields in the Financial Details panel with values exceeding the median value.