Use the Email Designer drag-and-drop interface to create and modify the content of your emails in Adobe Campaign.
To know more about actions that are common to one or more marketing activities, refer to the following sections:
The Email Designer allows you to create email content and email content templates. It is compatible with simple emails, transactional emails, A/B test emails, multilingual emails, and recurring emails.
To learn how to design an email from scratch using the Email Designer, watch this introduction video.
The Email Designer provides many options that allow you to create, edit and customize every aspect of your content.
From the elements available in the Palette (3), drag and drop structure components and content fragments in the main Workspace (1). Select a component or element in the Workspace (1) and customize its main styling and display characteristics from the Settings pane (2).
The Settings pane can move to the left according to your screen resolution and display.
The Contextual toolbar of the editor interface offers various functionalities depending on the zone selected. It contains action buttons and buttons that allow you to change the style of the text. The modifications carried out always apply to the zone selected.
To make proper use of the Email Designer and create the best emails as simply as possible, we recommend applying the following principles:
When you upload a content, it must contain specific tagging to be fully compliant and editable with the WYSIWYG editor of the Email Designer. For more on this specific tagging, see this section.
If all or part of the uploaded HTML is not compliant with the expected tagging, the content is then loaded in 'compatibility mode', which limits the edition possibilities through the UI.
When a content is loaded in compatibility mode, you can still perform the following modifications through the interface (unavailable actions are hidden):
Other modifications such as adding new sections to your email or advanced styling must be done directly in the source code of the email via the HTML mode.
Here are the main steps to create and design an email content from scratch using the Email Designer:
You can also check out this introduction video.
To avoid designing email content from scratch, you can use out-of-the-box content templates. For more on this, see Content templates.
You can fine-tune the responsive design of an email by separately editing all style options for mobile display. For example, you can adapt margins and padding, use smaller or bigger font sizes or apply different background colors that will be specific to the mobile version of your email.
All style options are available in mobile view. The Email Designer style settings are presented in the Editing email styles section.
By default, the Plain text version of your email is automatically generated and synchronized with the Edit version.
You can disable this synchronization by clicking the Sync with HTML switch from the Plain text view of your email.
For the most advanced users and debugging, you can view and edit the email content directly in HTML.
If you modify the HTML the code, the responsiveness of the email could be broken. Make sure to test it using the Preview button. See Previewing messages with the Email Designer.
The Adobe Campaign Standard integration with Dreamweaver lets you edit an email's content in the Dreamweaver interface. You have access to the powerful interface of Dreamweaver to design and develop responsive email content.
Email content can be edited in Experience Manager and then used for one or several email messages in Adobe Campaign. Refer to this document.