This technical integration guide is intended for Adobe Consultants, Adobe Partners, and other experienced implementation specialists. Configuring this integration requires a full understanding of the implementation process for each individual solution covered in this guide.
The integration makes use of marketing cloud shared audiences and the declared ID functionality within AAM.
- Marketing Cloud Org provisioned for the customer
- Adobe Analytics License
- Adobe Campaign V6 to be upgraded to 8687 or higher(8705 or higher recommended)
- Adobe Audience Manager License
- Adobe DTM
- Adobe Marketing Cloud shared audiences
- Customer CRM data to be pushed to Adobe Campaign
- Adobe Campaignv6 has to be connected with the Marketing-Cloud
- Configure campaign users in the marketing cloud
- Users should be able to login to Campaign V6 via Adobe ID
- Any additional solutions core services provisioning should be done through your Adobe representative.
- Campaign Provisioning needs to be done by Campaign TechOps.
- Datasources, destinations in AAM UI and AAM sFTP should be created/provisoned through your Adobe representative.
Customer needs to have a system that stores all the CRM data. This has to be a list of e-mail addresses, combined with a unique hashed ID of this customer. For example:
Where the first column is the e-mail address and the second column the hashed CRM_ID
Configure AAM sFTP in Adobe Campaign
The sFTP created for AAM needs to be configured with Adobe Campaign so that Campaign can push and pull segments from AAM. The sFTP credentials will be provided to you by Adobe Customer Care or your Adobe representative. During provisioned both ftp-in and ftp-out locations are provisioned which are used by campaign to send audiences to AAM and onboard segments from AAM to campaign respectively.
Create the Datasources and Destinations with AAM
The Datasources and destinations for the integrations should be created in the AAM UI if not created already. If this has been created, the datasource and destination IDs should be used for configuring them in Adobe Campaign UI. Two datasources should be created, one based on Marketing Cloud ID and the other based on Declared ID. The destinations are created in the AAM Admin UI corresponding to each datasource. This would require involvement from either an AAM consultant or AAM Clientcare.
Configure the Datasources within Adobe Campaign
The datasources are then configured in Adobe Campaign. Two datasources will be created in Adobe Campaign UI; one based on declred ID or hashed customer ID and the other based on marketing cloud id or requestor UUID. The destination ID corresponding to each ID is added in the respective fields. For example, the destination ID for AAM destination Adobe Campaign - Declared ID is added in the datasource setting with reconciliation key as hashed customer ID.
Track user behavior on site
In the below use case, the search keyword used by a customer is captured in evar2 and a product purchase as a purchase event in Analytics. The below flow is based on server side forwarding of AA calls to AAM. On the search page, we capture the “q” parameter and put it in a data-element:
Push the segment to Campaign
To share an AMC audience with campaign, the configuration has to be done within Adobe Campaign once the segment is created in AAM. Start by creating a shared audience within Adobe Campaign and select the AMC segment from the segment list. Two shared audiences have to be created based on MID and declared ID within campaign. Once the configuration is completed, the segments can be seen as automatically mapped to the respective destinations within AAM.
Share a campaign audience with AAM through AMC
To share a campaign audience with AAM through AMC, the following configuration is required within Adobe Campaign.
Under Administration menu option within the campaign UI, select production > technical workflows. Click on new technical workflows, drag query and then update shared audience and then end.
Once created, these segments automatically appear in the AAM UI, under traits > All Traits > Adobe Campaign Traits
Send the e-mail to customers
In campaign, first create a list based on an audience. This is in “lists”:
The popup now allows you to select a marketing cloud audience. Choose the “search_for_winter_did_not-buy”:
It is recommended to run a sample workflow making use of a test segment within AAM to check if the integration is working end to end.
What settings do I use while creatine datasources in AAM UI?
The following settings are to be used for the Declared ID and MID Datasources respectively. The integration codes cannot be changed to any other values or the customer might incur additional costs.
I don't have the 'create shared audience' option under lists, what could be the reason?
You might not have logged in using your Adobe ID to campaign. If you logged in using your Adobe ID, please make sure you have been added to Audience Library product in Marketing Cloud Enterprise Console UI.
I have shared a segment with AAM but I don't see it in the AAM UI yet. What could be the reason?
Once the workflow is run, it could take 12-24 hours for the data to be ingested into AAM and an additional 24-48 hours for the reports to be updated in the AAM UI. If you don't see number under the traits/segments in AAM UI even after 3 days, please get in touch with your AAM consultant.