Analytics for Target (A4T) reports are configured for the organization but still unable to access the report suites:

  1. When selecting analytics as a reporting source while creating any activity
  2. When viewing any A4T activity within Target UI


Target Standard

Target Premium


This may happen due to multiple reasons:

  1. User does not have enough permissions to create an activity in Target.
  2. User does not have access to report suites within Analytics.
  3. User's Marketing cloud account is not linked to Analytics account properly.
  4. Reporting source is not configured as "select per activity" or "Analytics" within Target.


  1. Analytics user must have an access to below groups:

    •  All Report Access 
    •  Web service Access
  2. No Additional privileges are required for Target.

  3. User must have an access to Target and Analytics within Marketing cloud.

  4. Analytics account should be linked to Marketing Cloud. To verify:

    • access Marketing Cloud.
    • Click the 9-dot at the top right corner.
    • Click Analytics and it redirects you to your analytics account without requesting for the credentials again.

If the issue still persists, contact Target Adobe ClientCare.

Additional resources