This article lists the tasks that you should complete to implement Adobe Analytics.

Discovery and Requirements

The objective of this phase is to define your analytics goals and to gather requirements for the implementation.

This phase typically begins with understanding the website and business goals of the website. During this phase, your consultant or partner gathers the measurement requirements, maps them to the overall business goal, and suggests industry best practices.

Task Document Links

Website Review

Website Review steps

Business Requirement Document

BRD Template

Technical Questionnaire

Technical questionnaire document

Business Questionnaire

Business questionnaire document

Adobe Analytics Dashboards Guide

Adobe analytics dashboard fundamentals

Installation and Provisioning

Your Adobe contact will assist you during the Adobe Analytics provisioning phase. After provisioning is complete, your designated admin will receive an email with login credentials.

Task Document Links

Initial login

Logging In to Reports & Analytics

Marketing Cloud activation (Customer Attributes, Audience Library)

Audience Library

Customer Attributes

Marketing Cloud ID Service

DTM provisioning

Activation

Configuration and Implementation

This phase starts with pre-implementation steps such as documenting a solution design reference document and a Tech Spec. The solution design reference document contains the overview of website data layer, DTM elements/rules and Adobe Analytics variables. The Tech Spec is detailed documentation on how to implement each component of the solutions and how to validate them.

Creating the required reports suites, user access, variables, DTM tools and adding the DTM header/footer code on the website are also managed during this phase.

After the solution documentation is completed, your consultant or partner and your IT team engage in the actual implementation of the solution. Primary focus is to ensure harmony across data layers, DTM data elements, DTM rules, Adobe Analytics Variables and Reports. Followed by implementation will be validation of the same in both staging and production environment.

Depending on the requirements, appropriate data management initiatives such as data manipulation using processing rules, VISTA rules or bot rules will be implemented. Also necessary data import/export configurations will be implemented to address the requirements.

Task Document Links
Pre-implementation - Creating report suites with customsetup to match the requirement (App, Website, Online/Offline., etc) 

Report Suite Manager

Pre-implementation - User Management

User Management

Pre-implementation - Identifying and configuring eVars

Variables definition & usage

Pre-implementation - Identifying and configuring props

Variables definition & usage

Pre-implementation - Identifying and configuring events

Variables definition & usage

Pre-implementation - Product, Tracking code and other pre-defined variables

Products variable definition & usage

Campaign variable and definition

Pre-implementation - Hierarchy and List variables

Variables definition & usage

Pre-implementation - Identifying DataLayer

DTM - Getting started

Implementation - Variable configuration in Admin Console

Configure eVars
Configure success events
Configure props

Implementation - s_code/appmeasurement.js

Adobe analytics code manager

Implementation - DTM property setup

DTM property setup

Implementation - Data Layers

Datalayer for analytics implementation

Implementation - Data Elements

DTM- Data elements

Implementation - DTM Rules

DTM - Rules configuration

Implementation - DTM Header/Footer

DTM Header/Footer

Implementation - QA (Using debuggers, Packet sniffers)

Digitalpulse debugger

Data manipulation - Processing Rules

Processing rules

Data manipulation - Marketing Channel processing rules

Marketing Channel processing rules

Data manipulation - VISTA

VISTA

Data manipulation - Bot Rule

Bot rule

Data manipulation - IP exclusion

IP exclusion

Data Import/Export - SAINT

SAINT

Data Import/Export - Data Sources

Data Sources

Data Import/Export - Connectors

Connectors

Data Import/Export - Data Warehouse

Data Warehouse

Data Import/Export - AdHoc Analysis

AdHoc Analysis

Data Import/Export - Report Builder

Report Builder

Data Import/Export - Data Extracts

Data Extracts

ClickMap

Click Map
Activity Map

API

API

Data Feed

Data Feed

Post Implementation

Your consultant or partner can help address the opportunities through data supported from Adobe Analytics and help you optimize your digital business.

This phase also includes enablement on various time saving features of Adobe Analytics such as report scheduler, workspace, and the Microsoft Excel report builder plug-in.

Task Document Links

Customizations - Custom and Pre-Defined reports

Adobe analytics report descriptions

Customizations - Custom and Pre-Defined metrics

Adobe analytics metric descriptions

Customizations - Menu structures

Adobe analytics menu descriptions

Customizations - Calculated metrics

Calculated metrics

Customizations - Dashboards

Dashboards

Customizations - Segmentation

Segmentation

Virtual Report Suites

Customizations - Alerts

Alerts

Customizations - Bookmarks

Bookmarks

Customizations - Workspace

Workspace

Anomaly Detection

Anomaly Detection

Contribution Analysis

Contribution Analysis

Real-Time Reporting

Real-Time Reporting

Implementation Resources

The following resources will help you during the implementation process. Refer to these guides for additional details and product information.

Analytics Implementation Guide Implementation Guide
Analytics Implementation Training Implementation Training
Analytics Video Learning Video Learning

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