Bounce Rate is a measure of persistence, or lack thereof, of various aspects of your site. It is calculated using Bounces / Entries. Adobe Analytics does not offer a Bounce Rate report out-of-the-box to show this metric at a site-wide level. However, there are several ways that you can retrieve this data.

Using Analysis Workspace

Drag the default metric Bounce Rate to the metric section of a freeform table. The resulting report displays Bounce Rate by day across the report suite. The report can be customized by using a different date aggregation, segmentation, or additional metrics.

Using the Path Length report

Visits with a length of one page are considered by some as a form of a bounce. This method does not exclude visits consisting of a page view and custom link. To use this method, navigate to Paths > Pages > Path Length report. The percentage next to "Visits of 1 page" is the bounce rate for the entire report suite. Additionally, this metric can be trended over time:

  1. Go to the Paths > Pages > Path Length report.
  2. Click Trended under Report Type.
  3. Click Top Pages Per Visit under Selected items. Then, click Select New Pages Per Visit. A new window opens so you can select new items.
  4. Remove all visit numbers except "1" in the lower box. Click OK.
  5. Click Configure Graph. Set it to Show Numbers' To display Bounces, and Show Percentages to display Bounce Rate.

Creating a Calculated Metric

Setting up a total Bounce Rate calculated metric is another way to obtain this data. Use the following Formula:

[Total Single Access] / [Total Entries]

When you add the calculated metric to the Pages report, it shows the same value of each line item in the report. This value is the site-wide bounce rate.

Additional resources