Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly.

Each attribution model fully supports segmentation and breakdowns, and allows you to make unlimited comparisons on any dimension (even props!).

Attribution IQ is available exclusively for Analysis Workspace, for customers have the following packages:

  • Adobe Analytics Foundation
  • Adobe Analytics Select
  • Adobe Analytics Prime
  • Adobe Analytics Ultimate


Additional Resources

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