This section presents different use cases that can be implemented using the integration between Adobe Campaign and Experience Cloud Triggers. You will find two examples of use cases:
The use cases described in this section rely on Experience Cloud Visitor ID. It is also possible to implement them with Experience Cloud Declared ID. Hashed and encrypted declared IDs are also supported. You can send emails/SMS to a profile which does not exist in Campaign by directly decrypting the encrypted email address/mobile number. But in this case, personalization using profile data cannot be used.
In order for these use cases to be implemented, you need to have access to the following solutions/core services:
For more information, refer to Configuring solutions and services.
In this use case, we are going to create a simple trigger that will fire every time a client abandons a visit on the website. This example assumes you already have DTM collecting and pushing data to Adobe Analytics and have all your events created.
For this use case, we need a simple abandonment trigger. The business purpose is to identify visitors who browse our trip booking website, look at the "Deals" page but don't book any trip. Once we identify this audience, we want to reach back to them within a short period of time. In this example, we choose to send the trigger after a period of 10 minutes.
In Adobe Campaign, you need to create a Trigger linked to the one you created in the Experience Cloud.
In this use case, we are going to create a trigger to reengage with visitors who went on our trip booking website, searched for a destination, found no successful results, and didn't book anything after that. The general process is the same as in the previous use case (see Browse abandonment Trigger). We will focus here on how to personalize the remarketing email message.
Follow the steps described in the previous use case to create the Experience Cloud Trigger. See Creating an Experience Cloud Trigger. The main difference is the trigger definition.
The Include Meta Data section allows you to pass any data collected from Analytics to the Trigger payload. In this example, we create a custom eVar (for example, eVar 3) to collect the search term the visitor enters. This term will then be used in the transactional email message sent to the same visitor.
Follow the steps described in the previous use case to create the trigger in Adobe Campaign. See Using the trigger in Adobe Campaign. The main difference is how we access and use, in Adobe Campaign, the meta data pushed in the Trigger payload.
The visitor goes on the trip booking website and searches for a destination. In this example, the visitor is looking for a trip to Japan but finds no result. This is an opportunity for us to reach back to this visitor and recommend an alternative travel plan.
In this use case, we assume the visitor/recipient has already opened and clicked on an email originating from the same website. This allows us to use and collect the VisitorID and map it to the recipient. We only need to do this once.