I’m not seeing any rules fire, why?

There’s likely an issue with your DTM code installation. See the second section of content at this help link for instructions on testing the code installation -
https://marketing.adobe.com/resources/help/en_US/sc/implement/t_header-footer-code.html

 

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Adobe MAX 2024

Adobe MAX
The Creativity Conference

Oct 14–16 Miami Beach and online

Adobe MAX

The Creativity Conference

Oct 14–16 Miami Beach and online

Adobe MAX 2024

Adobe MAX
The Creativity Conference

Oct 14–16 Miami Beach and online

Adobe MAX

The Creativity Conference

Oct 14–16 Miami Beach and online