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Social media character limits in Content Scheduler

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    3. Connect Content Scheduler to social media
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    6. Social media character limits in Content Scheduler
    7. How to publish to Instagram in Content Scheduler
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A quick guide to character and media limits for each social media channel connected to Content Scheduler

What are the character limits when scheduling posts with Content Scheduler?

Facebook

Character limit: 55000

Maximum images per post: 10

Image size limit: 250MB. Schedule will automatically convert the dimensions of the chosen image to 1980px to make it valid for social media networks.

Maximum videos per post: 1

Video size limit: 250MB

Carousel publishing: Not currently available. Publish a multi-image post instead via Schedule, or post natively to Facebook.

Twitter

Character limit: 280

Maximum images per post: 4

Image size limit: 250MB. Schedule will automatically convert the dimensions of the chosen image to 1980px to make it valid for social media networks.

Maximum video duration: 140s

Maximum video height: 1024

Maximum video width: 1028

Maximum GIFs per post: 1

GIF size limit: 4MB

Instagram Direct Publishing

(For Instagram Business accounts publishing to the Feed)

Character limit: 2200

Minimum attachments per post: 1

Maximum images per post: 10 (JPEG or PNG)

Required aspect ratio for images: Must be within a 4:5 to 1.91:1 range

Minimum image width: 320

Maximum image width: 1440

Image height: Varies depending on image width and aspect ratio

Maximum file size for images: 8MB

Maximum videos per post: 1 (MOV or MP4)

Video duration: 60 seconds maximum, 3 seconds minimum

Video size limit: 100MB at maximum

Video bitrate: VBR, 5Mbps maximum

Audio bitrate: 128kbps

Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

Video frame rate: 23-60 FPS.

Video Picture size: Maximum columns (horizontal pixels): 1920 Minimum aspect ratio [cols / rows]: 4 / 5 Maximum aspect ratio [cols / rows]: 16 / 9

Maximum mentions per post: 20

Carousel publishing: Available - Create and publish Instagram feed posts with up to 10 images

Story publishing: Not available via auto-publishing. Instagram stories may be published with the use of our mobile app.

Visit here for more information on how to publish to mobile. 

Instagram via the mobile app

(For Instagram Business accounts publishing to the Feed)

Character limit: 2200

Minimum attachments per post: 1

Maximum images per post: 10 (JPEG or PNG)

Maximum file size for images: 250MB

LinkedIn

LinkedIn publishing is available only to those on the Premium Adobe Express plan. 

Character limit: 3000

Maximum images per post: 9

Image size limit: 250MB. Schedule will automatically convert the dimensions of the chosen image to 1980px to make it valid for social media networks.

Maximum videos per post: 1

Maximum video size: 1

Video size limit: 200MB

Maximum gifs per post: 1

Gif size limit: Maximum of 250 frames

Pinterest

Character limit: Title: Up to 100 characters, Description: Up to 500 characters

File type: JPEG, PNG, MP4

Maximum media size: 20MB

Media aspect ratio: Pinterest recommends using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 may get cut off in people's feeds.

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