Effective as of: 27 April 2020
What are Adobe Advertising Cloud?
Adobe Advertising Cloud is a cross-channel platform which offers customers the ability to plan, buy, manage, and optimize: DSP, Search and TV advertising campaigns, and to leverage dynamic ad templates to deliver relevant ad content to end users.
Products and Services |
License Metric |
Type of Service |
|---|---|---|
| Adobe Advertising Cloud Creative: OD Tech Fee | Cost Per Thousands (CPM) Impressions | On-demand |
| Adobe Advertising Cloud Creative: OD Feed/Template Project | Flat Fee | On-demand |
Adobe Advertising Cloud DSP: OD |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud DSP: OD Video |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud DSP: OD Display |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud DSP: OD On Demand |
Gross Media Cost per year |
On-demand |
| Adobe Advertising Cloud DSP: OD Omni-Channel | Gross Media Cost per year | On-demand |
Adobe Advertising Cloud DSP: OD Private Inventory Smart Ad Serving |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud DSP: OD Single Media Campaign |
Gross Media Cost per stated term of Media Campaign |
On-demand |
Adobe Advertising Cloud DSP: OD Proof of Concept |
Gross Media Cost per stated term |
On-demand |
Adobe Advertising Cloud DSP: OD Display Proof of Concept |
Gross Media Cost per stated term |
On-demand |
Adobe Advertising Cloud DSP: Simple Ad Serving Self – Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Simple Ad Serving Full – Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Simple Ad Serving Self – Display |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Simple Ad Serving Full – Display |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Campaign Management Services |
Gross Media Cost per year |
Professional Services related solely to the On-demand Services |
Adobe Advertising Cloud DSP: Creative Services – Static/Overlay |
Flat Fee |
On-demand |
Adobe Advertising Cloud DSP: Creative Services – Interactive |
Flat Fee |
On-demand |
Adobe Advertising Cloud DSP: Creative Services – Video Editing |
Flat Fee |
On-demand |
Adobe Advertising Cloud DSP: Creative Services – Additional Revisions |
Flat Fee |
On-demand |
Adobe Advertising Cloud DSP: OD Brand Safety Display |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: OD Brand Safety Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: OD Comscore vCE |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: OD Moat |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: OD Nielsen Digital Ad Ratings (OCR) |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: OD Targeting Data |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud DSP: OD Topic Targeting: Display |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: OD Topic Targeting: Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Peer39 Brand Safety Filter – Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Peer39 Fraud Blocking – Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Double Verify Brand Safety Prebid |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Double Verify Fraud Block Prebid |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Integral Ad Science Prebid Brand Safety Filter – Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Integral Ad Science Prebid Fraud Block – Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Integral Ad Science: Viewability Report |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud OD Single TV Campaign |
Gross Media Cost per stated term of TV Campaign |
On-demand |
Adobe Advertising Cloud Search: OD |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud Search: OD Proof of Concept |
One Time purchase of 90 day POC |
On-demand |
Adobe Advertising Cloud Search: Media Management |
Gross Media Cost per year |
Professional Services related solely to the On-demand Services |
Adobe Advertising Cloud TV |
Gross Media Cost per year |
On-demand |
| Adobe Advertising Cloud 3rd Party Attribution Study | Flat fee | On-demand |
| Adobe Advertising Cloud Brandsights Study | Flat fee | On-demand |
| Adobe Advertising Cloud OD Addressable Data Reporting | Flat fee | On-demand |
| Adobe Advertising Cloud TV: OD CPM in Advance | Cost Per Thousand (CPM) Impressions | On-demand |
| Adobe Advertising Cloud TV: OD CPM in Arrears | Cost Per Thousand (CPM) Impressions | On-demand |
| Adobe Advertising Cloud TV: OD Direct Bill Platform Fee in Advance | Gross Media cost per stated term | On-demand |
| Adobe Advertising Cloud TV: OD Direct Bill Platform Fee in Arrears | Gross Media cost per stated term | On-demand |
| Adobe Advertising Cloud TV: OD Platform Fee in Advance | Gross Media cost per stated term | On-demand |
| Adobe Advertising Cloud TV: OD Platform Fee in Arrears | Gross Media cost per stated term | On-demand |
| Adobe Advertising Cloud TV: OD TV Attribution Fee | Gross Media cost per stated term | On-demand |
| Adobe Advertising Cloud TV: Services Planning Fee | Gross Media cost per stated term | On-demand |
Definitions
- “Campaign” means the combination of one or more Templates with one or more collections of Advertising Materials linked together by a common idea, theme, or goal, as indicated by a number or name assigned by Adobe or Customer.
- “Feed/Template Project” means one of the following projects performed by Adobe:
(A) The (1) creation of one new Template, and (2) performance of all services required to create one new Campaign that utilizes such new Template;
(B) The (1) creation of one new Template for use with an existing Campaign, and (2) performance of all services required to insert such new Template into the existing Campaign;
(C) The performance of all services required to create one new Campaign that uses (1) one existing Template, and (2) a new collection(s) of Advertising Materials; or
(D) The performance of all services required to bring a new collection(s) of Advertising Materials into an existing Campaign that utilizes an existing Template(s).
- “Gross Media Cost” means the Net Media Cost plus the Tech/Service Fee.
- “Impression” means a single server call to the On-demand Service’s server.
- “Net Media Cost” means:
(A) the actual amount of media spend in Accounts owned by Customer where Customer is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies; or
(B) the costs associated with media buys purchased for Customer via Accounts owned by Adobe where Adobe is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies.
- "Platform Service Fee" means the service fee for Company's license to the Advertising Cloud TV capability of the On-demand Services.
- “Tech/Service Fee” means the Unit Price percentage of the Gross Media Cost purchased by Customer. For example, if Customer purchases gross media of $10,000 and the Unit Price is 30%, then the Gross Media Cost is $10,000, the Tech/Service Fee is $3,000, and the Net Media Cost is $7,000.
- "Unit Price" means the price expressed as a percentage of Gross Media Cost.
