Effective as of: 27 April 2020
Adobe Advertising Cloud is a cross-channel platform which offers customers the ability to plan, buy, manage, and optimize: DSP, Search and TV advertising campaigns, and to leverage dynamic ad templates to deliver relevant ad content to end users.
Products and Services |
License Metric |
Type of Service |
---|---|---|
Adobe Advertising Cloud Creative: OD Tech Fee | Cost Per Thousands (CPM) Impressions | On-demand |
Adobe Advertising Cloud Creative: OD Feed/Template Project | Flat Fee | On-demand |
Adobe Advertising Cloud DSP: OD |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud DSP: OD Video |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud DSP: OD Display |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud DSP: OD On Demand |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud DSP: OD Omni-Channel | Gross Media Cost per year | On-demand |
Adobe Advertising Cloud DSP: OD Private Inventory Smart Ad Serving |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud DSP: OD Single Media Campaign |
Gross Media Cost per stated term of Media Campaign |
On-demand |
Adobe Advertising Cloud DSP: OD Proof of Concept |
Gross Media Cost per stated term |
On-demand |
Adobe Advertising Cloud DSP: OD Display Proof of Concept |
Gross Media Cost per stated term |
On-demand |
Adobe Advertising Cloud DSP: Simple Ad Serving Self – Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Simple Ad Serving Full – Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Simple Ad Serving Self – Display |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Simple Ad Serving Full – Display |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Campaign Management Services |
Gross Media Cost per year |
Professional Services related solely to the On-demand Services |
Adobe Advertising Cloud DSP: Creative Services – Static/Overlay |
Flat Fee |
On-demand |
Adobe Advertising Cloud DSP: Creative Services – Interactive |
Flat Fee |
On-demand |
Adobe Advertising Cloud DSP: Creative Services – Video Editing |
Flat Fee |
On-demand |
Adobe Advertising Cloud DSP: Creative Services – Additional Revisions |
Flat Fee |
On-demand |
Adobe Advertising Cloud DSP: OD Brand Safety Display |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: OD Brand Safety Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: OD Comscore vCE |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: OD Moat |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: OD Nielsen Digital Ad Ratings (OCR) |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: OD Targeting Data |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud DSP: OD Topic Targeting: Display |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: OD Topic Targeting: Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Peer39 Brand Safety Filter – Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Peer39 Fraud Blocking – Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Double Verify Brand Safety Prebid |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Double Verify Fraud Block Prebid |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Integral Ad Science Prebid Brand Safety Filter – Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Integral Ad Science Prebid Fraud Block – Video |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud DSP: Integral Ad Science: Viewability Report |
Cost Per Thousand (CPM) Impressions |
On-demand |
Adobe Advertising Cloud OD Single TV Campaign |
Gross Media Cost per stated term of TV Campaign |
On-demand |
Adobe Advertising Cloud Search: OD |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud Search: OD Proof of Concept |
One Time purchase of 90 day POC |
On-demand |
Adobe Advertising Cloud Search: Media Management |
Gross Media Cost per year |
Professional Services related solely to the On-demand Services |
Adobe Advertising Cloud TV |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud 3rd Party Attribution Study | Flat fee | On-demand |
Adobe Advertising Cloud Brandsights Study | Flat fee | On-demand |
Adobe Advertising Cloud OD Addressable Data Reporting | Flat fee | On-demand |
Adobe Advertising Cloud TV: OD CPM in Advance | Cost Per Thousand (CPM) Impressions | On-demand |
Adobe Advertising Cloud TV: OD CPM in Arrears | Cost Per Thousand (CPM) Impressions | On-demand |
Adobe Advertising Cloud TV: OD Direct Bill Platform Fee in Advance | Gross Media cost per stated term | On-demand |
Adobe Advertising Cloud TV: OD Direct Bill Platform Fee in Arrears | Gross Media cost per stated term | On-demand |
Adobe Advertising Cloud TV: OD Platform Fee in Advance | Gross Media cost per stated term | On-demand |
Adobe Advertising Cloud TV: OD Platform Fee in Arrears | Gross Media cost per stated term | On-demand |
Adobe Advertising Cloud TV: OD TV Attribution Fee | Gross Media cost per stated term | On-demand |
Adobe Advertising Cloud TV: Services Planning Fee | Gross Media cost per stated term | On-demand |
(A) The (1) creation of one new Template, and (2) performance of all services required to create one new Campaign that utilizes such new Template;
(B) The (1) creation of one new Template for use with an existing Campaign, and (2) performance of all services required to insert such new Template into the existing Campaign;
(C) The performance of all services required to create one new Campaign that uses (1) one existing Template, and (2) a new collection(s) of Advertising Materials; or
(D) The performance of all services required to bring a new collection(s) of Advertising Materials into an existing Campaign that utilizes an existing Template(s).
(A) the actual amount of media spend in Accounts owned by Customer where Customer is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies; or
(B) the costs associated with media buys purchased for Customer via Accounts owned by Adobe where Adobe is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies.
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