Adobe and currency fluctuations

Currency exchange rates have fluctuated significantly over the last few years. Like many US-based global companies, Adobe is making pricing adjustments in a number of countries to offset fluctuations in foreign exchange rates. Existing customers will receive information about their subscription pricing directly from Adobe. Over the years, Adobe has delivered hundreds of new features and services to Creative Cloud, increasing value and enabling subscribers to access the latest product innovation as soon as it becomes available.

When do the product prices increase in Australia and New Zealand?

The increased prices are effective starting on June 5, 2017.

I have an existing membership. Is my monthly fee changing?

If you have a month-to-month plan, you will see the price increase on your statement at the next billing date. If you have an annual plan, the new price goes into effect at the end of your annual term.

I received an email and it looks like my price is increasing. What’s included in this new price?

We apologize for any confusion. Over the years, Adobe has delivered hundreds of new features and services to Creative Cloud, increasing value and enabling subscribers to access the latest product innovation as soon as it becomes available. The renewal price quoted in the email you received includes:

  • Price adjustments resulting from fluctuating foreign exchange rates.
  • Any changes that would be made if you are coming to the end of a promotional pricing period and shifting to standard pricing.
  • Any inclusions of tax.

How does Adobe set prices in different markets?

Adobe sets pricing based on various factors, including market conditions, business costs, tax rates, and foreign exchange rates. Considering current exchange rates, we translate that pricing into more than 30 currencies. In some markets, we also collect tax on behalf of governments, which are included in the listed price.

Why does my price change seem to be so high?

Your introductory promotional period may be coming to an end, so you will be renewing at the standard pricing. The biggest change will be particularly for Creative Cloud Student & Teacher edition membership. However, Creative Cloud Student & Teacher edition customers renewing will still enjoy 40% discount off the standard price of Creative Cloud All Apps.

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