This article lists the tasks that you should complete to implement Adobe Audience Manager.

Discovery and Requirements

The objective of this phase is to define your business goals so that your consultant or partner can determine how Adobe Audience Manager can help you meet these goals. During this phase your consultant or partner will map the business goals to the Adobe Audience Manager data collection needs and technical requirements.

Task Document Links

Kick off Phase - AAM questionnaire / RFP

Audience Manager questionnaire

Kick off Phase - Determine type of data collection needed from metatag, custom objects,URL etc

DIL Use Cases and Code Samples

Kick off Phase - Create Admin UI users (for consultant and any initial/primary client user)

Create Users

Kick off Phase - Understand Integrations methods considered for Audience manager with analytics (client side or server side)


Kick off Phase - Project Plan

Project Plan

Kick off Phase - Raise provisioning request for Tableau reports

Contact Adobe for report provisioning. See Dynamic Reports for details on the available reports.

Requirement gathering  - Build use cases for the client's specific industry

Advertiser and Publisher Use Cases

Requirement gathering  - Enable the client on visitor id and integrations with Marketing cloud

visitorService Overview
visitorService Properties

Requirement gathering  - Determine segment transfer method (all cookie,URL,s2s)

Integration Use Cases

Requirement gathering  - Understand and confirm the integrations with the destination for segment sharing

Adobe Marketing Cloud Exchange

Installation and Provisioning

Your Adobe contact will assist you during the Adobe Audience Manager provisioning phase. After provisioning is complete, your designated admin will receive an email with login credentials.

Configuration and Implementation

The objective of this phase is to implement the AAM code in your environment and to ensure that data collection, ID syncs, and media tagging are working and destinations are configured.

After your account is provisioned, your consultant or partner will start by the preparing the taxonomy based on the segmentation strategy and in parallel prepare the online data collection code that needs to be deployed on your site.

As a follow up of the discussion based on offline data collection needs, your consultant or partner will incorporate the code needed for idsync during the right time in the implementation.

Depending on your media campaign requirements, your consultant or partner can prepare the media pixels that need to be embedded in the adtags.

Task Document Links

Media Tagging - Provide document for deployment for both media pixel deployment

Capturing Campaign Click Data via Pixel Calls
Capturing Campaign Impression Data via P​ixel Calls

Offline data collection - Provide the requirement for file naming,syntax and compression

Inbound Data File Name: Syntax and Parameters for FTP
Inbound Data File Name: Syntax and Parameters for S3
Inbound Data File Contents: Syntax, Variables, and Examples
File Compression for Inbound Data Transfer Files

Offline data collection - Educate the client on the offline data load process​​

Inbound Customer Data Ingestion FAQ

Cross device tracking - Determine sustainable approach to achieve cross device tracking

Use Cases for Merge Rules

DIL code for 1st party data  - Server side integration (Recommended when Adobe Analytics is implemented)

Server Side Forwarding

DIL code for 1st party data  - Provide tech spec for deploying DIL code for both on-page method and using DTM (Used when Adobe Analytics is not available)

Data Integration Library (DIL) API

2nd party data - Enable s2s transfer of segments

Your Adobe contact will help you enable segment transfer.

3rd party data - Enable 3rd party data sharing with the identified vendors

Manage Third-Party Data Providers

Destinations - Setup destination idsyncs

Your Adobe contact will help you enable destination ID sync.

Destinations - Provide tech spec/complete steps needed for destination setup

Your Adobe contact can help you configure destinations.

Audience Optimization Reports Implementation

Audience Optimization Reports
Audience Analytics integration Audience Analytics documentation

Post Implementation

Your consultant or partner will work with you during this phase to enasure to ensure that you are enabled on the day-to-day operational tasks within Adobe Audience Manager.

Task Document Links

Taxonomy  - Determine sustainable folder structure for both traits and Segments

Classifying Traits with a Common Taxonomy

Access control - Create RBAC 

RBAC Administration

BAAAM tool

Getting Started With Bulk Management

BAAAM tool - Create traits and segments

Create or Update Trait Rules and Segment Rules

Destinations - Attach segments to destinations

Destinations Mappings

Exports from AAM - Generate CDF, Bulk ID ,Bulk Trait, Bulk Segment exports

Manage Company Destinations

Audience Lab Audience Lab documentation
​Device Co-op Marketing Cloud Device Co-op documentation
​Actionable Log Files Actionable Log files documentation

Implementation Resources

The following resources will help you during the implementation process. Refer to these guides for additional details and product information.

Adobe Audience Manager Implementation Guides Implementation Guides
Adobe Audience Manager Video Learning Video Learning