In this video you will learn how to implement Adobe Audience Manager (AAM) via the server-side forwarding of Adobe Analytics data on the back end to AAM. This will be shown using Launch by Adobe, the recommended implementation method.

There are two main steps to setting up server-side forwarding of Adobe Analytics data to Audience Manager.

  1. Implement the correct code
  2. Flip the switch to start forwarding the data

In this video, we show how to do both of these steps. The code portion is made very easy by using Launch by Adobe, and it is the recommended way for you to implement Experience Cloud solutions.

After configuring Launch to forward the data, you will go into the Admin Console in Adobe Analytics and enable server-side forwarding per report suite.

More Info

Get more info about server-side forwarding, including prerequisites, in the feature documentation.