This release will provide more flexibility and an improved workflow for 2nd and 3rd party data usage that allows customers to report on impressions at the segment-level via the UI or using bulk upload functionality.
Additionally, customers purchasing 2nd party or 3rd party data from Audience Marketplace will benefit from an improved cost attribution policy. This new policy will attribute costs to data providers based on the unique user counts of traits in a rules-based segment, resulting in more transparency and equitable usage billing. More details on the billing algorithm can be found in the documentation here.
For more information about reporting CPM usage, please visit the documentation.
For more AAM Videos, visit the Helpx AAM page.