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Adobe Experience Manager (AEM) content fragments are created and managed as page-independent assets.

They allow you to create channel-neutral content, together with (possibly channel-specific) variations. You can then use these fragments, and their variations, when authoring your content pages.


The full functionality of Content Fragment Management is only available with the touch-optimized UI.

The Content Fragment component can be seen in the classic UI sidekick, but further functions are not available.


This page must be read in conjunction with Managing Content Fragments, as it introduces basic terminology and the creation of fragments.

The content fragments enable:

  • Marketing and Campaign Strategy
    • Review content via centrally managed content fragments.
  • Creative Pro
    • Tracking of creative assets via collections associated with content fragments.
  • Copy Writers
    • Write in the AEM content fragment editor.
    • Can create content variations.
    • Can associate relevant content with the content fragment.
    • Can use versioning/workflow.
    • Can share content fragment.
    • Can manage translations centrally.
  • Producers and Journey Managers
    • Select from predefined fragments and variations with authoring in AEM.
    • Can rely on fragment and associated content always being up-to-date as copy writers and creatives make their updates in centrally managed fragments and assets.
    • Can rely on associated media content being curated for relevancy.
    • Can create ad-hoc content variations on the fly while still ensuring those variations remain centrally managed in the fragment.

Adding a Content Fragment to Your Page

  1. Open your page for editing.

  2. Add the Content Fragment component; from either the Components browser or Insert New Component.

  3. Open the Assets browser and filter for Content Fragments.

  4. Drag the required fragment onto the component instance.


    An alternative method is to drag a specific content fragment directly onto the page. This will automatically create the associated component (Content Fragment).

Selecting the Element or Variation

Open the fragment's Configuration dialog to configure the fragment for use on the current page. You can select:

  • Element
    • The default Main will always be available.
    • A selection will be available if the fragment was created with an appropriate template.
  • Variation
    • The default Master will always be available.
    • A selection will be available if variations were created for the fragment.
  • Paragraphs: specify the range of paragraph(s) to include:
    • All
    • Range: for example, 1, 3-5, 9-*


The elements available depend on the template used.


Quick Connection to Fragment Editor

You can open the fragment source for editing (the asset) using the Edit icon on the component toolbar. This will allow you to edit and manage the content fragment.

Adding Additional Content

When a specific content fragment is added to the page, there is a Drag components here placeholder between each HTML paragraph (and at the top/bottom) of the fragment.

This allows you to add extra content, without having to change the root fragment.



After you have added additional content to a content fragment on your page, then changing the structure of the underlying content fragment (i.e. in the content fragment editor) could lead to erroneous/unexpected results.

When this occurs the additional content is kept as is: 

  • though the relative positioning can change as added paragraphs have no fixed relationship to the paragraphs they are positioned next to
  • unless the two paragraph structures conflict; in such a case, the additional content is not displayed, although it is still present in the JCR.

Using Associated Content

If you have associated your media content with the content fragment these assets will be available from the side panel (after you place your fragment on the content page).


If you have multiple content fragments on the one page, the Associated Content tab will show assets appropriate to all fragments.

Once you have added a fragment with associated content to your page a new tab (Associated Content) is opened in the side panel. From here you can drag the assets to the required location (either to an existing component or to the required position where the appropriate component will be created):



Fragments need to be published so they can used used on your published web pages:

  • A fragment can be published after creating the fragment in the Assets console.
  • If an unpublished fragment is used on a page that is being published, the fragment can also be published at this time. The fragment is listed as a referenced asset to be published: