Effective as of: 15 April 2020
What is Adobe Advertising Cloud?
Adobe Advertising Cloud is a cross-channel platform which offers customers the ability to: (1) plan, buy, manage, measure, analyze, and optimize: display, video, native, mobile, audio, Search, and TV advertising campaigns, and (2) leverage dynamic ad templates to deliver relevant ad content to end users.
Products and Services |
License Metric |
Type of Service |
|---|---|---|
| Adobe Advertising Cloud Ad Measurement & Strategy (AMS) Subscription: Digital | Per Stated Term | On-demand |
| Adove Advertising Cloud AMS Subscription: TV | Per Stated Term | On-demand |
| Adobe Advertising Cloud Creative | Cost Per Thousands (CPM) Impressions | On-demand |
| Adobe Advertising Cloud Creative: Feed/Template | Flat Fee | On-demand |
| Adobe Advertising Cloud Custom Creative Solutions | Per Stated Terms or Flat Fee, as applicable | On-demand |
Adobe Advertising Cloud DSP |
Gross Media Cost per year or per insertion order temrs, as applicable |
On-demand |
Adobe Advertising Cloud DSP: Private Inventory Smart Ad Serving |
Gross Media Cost per year |
On-demand |
| Adobe Advertising Cloud DSP: Simple Ad Serving | Cost Per Thousand (CPM) Impressions | On-demand |
Adobe Advertising Cloud DSP: Campaign Management Services |
Gross Media Cost per year |
Professional Services related solely to the On-demand Services |
Adobe Advertising Cloud Search |
Gross Media Cost per year |
On-demand |
Adobe Advertising Cloud Search: Media Management |
Gross Media Cost per year |
Professional Services related solely to the On-demand Services |
| Adobe Advertising Cloud Search: Set-Up Fee | Flat fee | On-demand |
Adobe Advertising Cloud TV |
Gross Media Cost per stated term or Cost Per Thousand (CPM) Impressions, as applicable |
On-demand |
| Adobe Advertising Cloud TV: Campaign Spend Commitment | Gross Media Cost per stated terms | On-demand |
| Adobe Advertising Cloud TV: 3rd Party Attribution Study | Flat fee | On-demand |
| Adobe Advertising Cloud TV: Addressable Data Reporting | Flat fee | On-demand |
| Adobe Advertising Cloud TV: Data Usage/Planning Fee | Gross Media cost per stated term | On-demand |
| Adobe Advertising Cloud TV: Survey Service | Flat fee | On-demand |
Definitions
- “Campaign” means the combination of one or more Templates with one or more collections of Advertising Materials linked together by a common idea, theme, or goal, as indicated by a number or name assigned by Adobe or Customer.
- “Feed/Template Project” means one of the following projects performed by Adobe:
(A) The (1) creation of one new Template, and (2) performance of all services required to create one new Campaign that utilizes such new Template;
(B) The (1) creation of one new Template for use with an existing Campaign, and (2) performance of all services required to insert such new Template into the existing Campaign;
(C) The performance of all services required to create one new Campaign that uses (1) one existing Template, and (2) a new collection(s) of Advertising Materials; or
(D) The performance of all services required to bring a new collection(s) of Advertising Materials into an existing Campaign that utilizes an existing Template(s).
- “Gross Media Cost” means the Net Media Cost plus the Tech/Service Fee.
- “Impression” means a single server call to the On-demand Service’s server.
- “Net Media Cost” means:
(A) the actual amount of media spend in Accounts owned by Customer where Customer is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies; or
(B) the costs associated with media buys purchased for Customer via Accounts owned by Adobe where Adobe is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies.
- “Tech/Service Fee” means the Unit Price percentage of the Gross Media Cost purchased by Customer. For example, if Customer purchases gross media of $10,000 and the Unit Price is 30%, then the Gross Media Cost is $10,000, the Tech/Service Fee is $3,000, and the Net Media Cost is $7,000.
- "Unit Price" means the price expressed as a percentage of Gross Media Cost.