Identifying the natural search traffic in the clickstream datafeed files.

Objective

Identifying the natural search traffic in the clickstream datafeed files.

Steps

Apply the following filters in the feed file to identify the natural search traffic:

  • ref_type = 3
  • paid_search = 0

Additional information

Changing paid_search to '1' gives the paid search traffic. ref_type lookup is provided with the datafeed files.
All columns and their description are provided here:
https://marketing.adobe.com/resources/help/en_US/sc/clickstream/datafeeds_reference.html

Additional resources

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