The Read audience activity allows you to retrieve an existing audience and to refine it by applying additional filtering conditions.
The Read audience activity is a simpler version of the Query activity designed for cases where you only need to select an existing audience.
You can retrieve audiences of the following types: List , Query , File and Experience Cloud . For more information on audience types, refer to the Audiences documentation.
The Use a dynamic audience option lets you define the name of the audience to target based on the workflow's events variables. For more on this, refer to the Customizing activities with events variables section.
If you want to apply additional filtering to the selected audience, add conditions via the Source filtering tab of the activity.
For more information about creating filtering conditions, refer to the Creating queries documentation.
This example shows how to use the Read audience activity to reconcile an audience directly created from a file import.
When performing a file import, you can directly save its content in an audience. This audience is a File audience and its data is not linked to any database resources.
A Load file activity uploads a file containing profiles data that were extracted from an external tool.
lastname;firstname;birthdate;email;crmID Smith;Hayden;23/05/1989;firstname.lastname@example.org;124365 Mars;Daniel;17/11/1987;email@example.com;123545 Smith;Clara;08/02/1989;firstname.lastname@example.org;124567 Durance;Allison;15/12/1978;email@example.com;120987 Lucassen;Jody;28/03/1988;firstname.lastname@example.org;127634 Binder;Tom;19/01/1982;email@example.com;128653 Binder;Tommy;19/01/1915;firstname.lastname@example.org;134576 Connor;Jade;10/10/1979;email@example.com;132452 Mack;Clarke;02/03/1985;firstname.lastname@example.org;149876 Ross;Timothy;04/07/1986;email@example.com;157643
An Update data activity inserts and updates the profiles resource of the database with the incoming data. As the data is already identified as profiles, you can select the Directly using the targeting dimension option and select Profiles in the Identification tab of the activity. Then, you simply have to add the list of fields that need to be updated in the according tab.
The workflow defined in this example shows the union of two Read audience activities. The goal of this workflow is to send an email to Gold or Silver members that are between 18 and 30 years old.