In Adobe Campaign, you can use the Points of Interest data collected from your mobile application's subscribers to send them personalized marketing messages, such as an email.
You can only react on Point of Interest data with standard deliveries. Transactional messages cannot use location data.
In this case, you decide to send an email to all subscribers who have visited your Boston store within the last two weeks.
When defining the delivery's audience, drag and drop the Subscriptions to an application element into the workspace.
Managing audiences is detailed in the Defining audiences section.