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As a marketer, you sometimes require to collaborate with channel partners and internal business users to quickly create, manage, and deliver relevant digital content to customers. Timely delivery of relevant content across the entire customer journey is critical to driving greater demand, conversion, engagement, and customer loyalty. 

However, it is a challenge to develop solutions that support efficient and secure sharing of approved brand logos, guidelines, campaign assets, or product shots with extended internal teams, partners, and resellers.

The lack of a secure asset sharing solution can result in:

  • Manual asset sharing via email, cloud, and so on
  • Brand compliance issues
  • Lack of control over asset usage
  • Delays in campaigns and product launches
  • Duplication of content across geographic locations and organizations
  • Unsecured storage of assets prior to release

Adobe Experience Manager (AEM) Assets - Brand Portal can help you easily acquire, control, and securely distribute approved creative assets to external parties and internal business users across devices. It helps improve the efficiency of asset sharing, accelerates the time to market for assets, and reduces the risk of non-compliance and unauthorized access.

Brand Portal's browser-based portal environment enables you to easily upload, browse, search, preview, and export assets in approved formats.

Brand Portal supports a variety of user personas that include the following roles:

  • Viewer
  • Editor
  • Administrator

The following table lists the tasks that users in these roles can perform:

 

Browse

Search

Download

Share (folders, collections, links)

Admin Tools

Viewer

 ✓

 ✓

 ✓

 

 

Editor

 ✓

 ✓

 ✓

 ✓

 

Administrator

 ✓

 ✓

 ✓

 ✓

Release and System Information

Viewer

A standard user in Brand Portal is typically a user with the role of Viewer. A user with this role can access permitted folders, collections, and assets. The user can also browse, preview, download, and export assets (original or specific renditions), configure account settings, and search for assets. Here is a list of tasks that a Viewer can perform:

Editor

A user with the role of Editor can perform all tasks that a Viewer can perform. In addition, and Editor can view the files and folders that an administrator shares. The user with the role of an Editor can also share content (files, folders, collections) with others.

Apart from the tasks that a Viewer can perform, an Editor can perform the following additional tasks:

Administrator

An administrator includes a user marked as system administrator or Brand Portal product administrator in Admin Console. An administrator can add and remove system administrators and users, define presets, send e-mail to users, and view portal usage and storage reports.

An administrator can perform all tasks that an Editor can perform and the following additional tasks:

In addition to the above tasks, an Author in AEM Assets can perform the following tasks:

Publish folders to Brand Portal

Publish Collections to Brand Portal

Related Resources

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