Learn the basics to get started with the integration between Campaign Classic and Experience Manager.

Overview

This document will show you the basics to get started with the integration between Campaign Classic (v6.1 or v7) and Experience Manager. For more details, check the detailed documentation.

In the next steps, you will first learn to create and manage email contents in Adobe Experience Manager, then to retrieve these contents in Adobe Campaign in order to use them in your email campaigns.

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For this to work, we need to perform the following steps both in Adobe Campaign and Adobe Experience Manager:

Plan

Accessing email contents in Adobe Experience Manager

Click here


Conflicts

Editing content

Click here


send

Sending the delivery

Click here


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Creating new email content in Adobe Experience Manager

Click here


Audience

Synchronizing content in Adobe Campaign

Click here


Accessing email contents in Adobe Experience Manager

Plan

Log in to your Adobe Experience Manager authoring instance and browse your site to access the folder containing your email contents.

 


Accessing content

Accessing content

Creating new email content in Adobe Experience Manager

Upgrade

Create a new page. Several templates specific to Adobe Campaign are available. You must use one of these templates as they contain predefined components supported by Adobe Campaign.

Open the new content and set the Adobe Campaign Cloud Service in the Page Properties, available from the sidekick. This enables communication between your content and your Adobe Campaign instance.


Content templates and properties

This section contains additional information about templates and page properties for email contents.

Note that Adobe Campaign email content can be edited in Adobe Experience Manager using the Classic UI editing mode only.

For more information, refer to the detailed technical documentation.


Templates

By default, four predefined templates are available for creating Adobe Campaign email content.

  • Adobe Campaign Mail (various column sizes): lets you add content to a predefined template. By default, this template is available in three different column configurations: Adobe Campaign Mail, Adobe Campaign Mail (2 columns), Adobe Campaign Mail (3 columns)
  • Importer Page for Adobe Campaign: lets you import a ZIP file with an HTML file to which you can add content.
template

Page properties

Selecting a Cloud Service provides you with access to personalization fields and other Adobe Campaign information that you will be able to access when editing your content.


Editing content

audience

Edit the email content by adding components from the sidekick and assets from the left pane. You can include personalization fields that will be used to deliver a more relevant message based on the recipients' data in Adobe Campaign.

Once you're done, complete the validation workflow Approve for Adobe Campaign.


This section contains additional information about specific components and personalization fields used by Adobe Campaign.

Note that Adobe Campaign email content can be edited in Adobe Experience Manager using the Classic UI editing mode only.

For more information, refer to the detailed technical documentation.

Subject and text version

You can edit the subject as well as the Plain text version of your email by accessing the Page properties > Email tab from the sidekick.

email

Inserting personalization

Personalization fields are available through the Text & Personalization component. By using it, you will be able to insert variables specific to the recipients.

The left pane of the editor allows you to insert assets (for example: images stored on your Adobe Experience Manager server) in your email.

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Choosing the right component

Every component has a specific use and offers different capabilities. From inserting images to adding personalization. The full list of available components is detailed in the technical documentation.


Validating content

The validation workflow is available from the Workflow tab of the sidekick. You will not be able to send an email in Adobe Campaign if it uses a content that has not been approved.

Synchronizing content in Adobe Campaign

activity

Go to Adobe Campaign and create a new email delivery based on one of your Adobe Experience Manager-specific templates.

Select Synchronize to access the list of available Adobe Experience Manager contents. Using appropriate filters, select the content you want to include in your delivery.



Deliveries and templates

Adobe Campaign has many features dedicated to delivering multi-channel messages: emails, SMS, push notifications, direct mail, fax, etc.

The integration with Experience Manager is centered on email messages using HTML capabilities of both Adobe Experience Manager and Campaign to create and deliver personalized and relevant content.

In addition to the content creation, Campaign deliveries allow you to define very precisely your target population and to measure the impact with tracking logs and reports.

Every new delivery in Campaign is based on a predefined template. By default, one email template preset to retrieve content from Adobe Experience Manager is automatically created when the Adobe Experience Manager Integration package is installed.

You can create your own delivery template from Resources > Templates > Delivery templates. The Adobe Experience Manager content linking feature will be enabled if you set the Content editing mode to Adobe Experience Manager and select an Adobe Experience Manager external account in the advanced properties of the delivery template.

List of available contents for synchronization

Available contents can be sorted using different filters.

You can see which contents are already validated in Experience Manager, which contents are already linked to another email delivery, etc.

Once content is synchronized

You cannot edit the content in Campaign while it is synchronized. If you need to make changes to the content, you can go back to Experience Manager to do it and then use the Refresh button in Campaign.

You also have the possibility to Desynchronize the content. By doing so, you will have the possibility to edit the content directly in Campaign but those changes won't be taken into account in the original Experience Manager content.

Sending the delivery

delivery

If needed, set the remaining parameters, such as the target recipients, delivery schedule, etc.

Once both content and settings are set, approve, prepare and send the delivery.



In a delivery, you can define several types of target:

You can also define filtering criteria on targeted recipients (refer to this section) and on proof recipients (refer to this section).

When clicking Send, you can choose to send the message directly to the main target or to set up a validation cycle by sending a proof.

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