This article lists the tasks that you should complete to implement Adobe Campaign Standard.


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Discovery and Requirements

Your consultant or partner will conduct a discovery workshop to help define the implementation requirement.

During this phase, your consultant or partner collects information on various design aspects, such as Access Management, Data Management, Communication channels, Campaign Design and Execution, Reporting needs, integration with other systems, and Automation and optimization of the process.


Campaign Standard offering and limitations are described in the Adobe Campaign Standard product description.

Architecture and Setup

Your consultant or partner works with your company's technical team to decide on and implement the processes outlined during the discovery phase. Before starting any implementation, consult the Campaign Standard Deprecated and Removed features page.

Users and Permissions

Campaign users Type of Users
User access management Grant access to Campaign
Permissions matrix List of roles
Connection (Admin console) Access Adobe Admin console
Security groups & users Manage groups and users
Working w/ Org Units Learn how to manage Organizational Units
User permission matrix List of user permissions

Configuration and Implementation


Datamodel concepts Get started with datamodel
Campaign Standard datamodel Datamodel reference

Work with custom resources

Import and export data

Import data How to use an import template
Import best practices Learn import best practices
Export data How to export lists

Campaign creation

Campaign management Programs and campaigns
Orchestrate campaigns Get started with campaign orchestration
Work with templates Marketing activities templates
Fatigue management Work with typology rules

Data management and workflows

Using workflows Get started with workflows
Import best practices Learn how to import data
Execute a workflow Key steps to execute a workflow
Monitor your workflows Workflow logs and tasks
Technical workflows Technical workflow reference list
Target workflows Build audiences using workflows
Data management Implement ETL activities


Implement tracking on the instance Tracking implementation
Configure messages tracking Message tracking implementation
Configure tracked links Tracked links
Learn how to test tracking Test tracking


Landing pages and Subscriptions

Create a landing page Step-by-step procedure to create a landing page
Subscriptions Set up a double opt-in process
Publication process Share a landing page
Opt-in/Opt-out processes Manage opt-in and opt-out

Transactional messaging

Principles and limitations Transactional messaging
Transactional push notifications How to create transactional push notifications
Configuring transactional messaging Key steps to configure transactional messaging
Follow-up messages Send follow-up messages after a transactional email
Profile transactional messages Send transactional messages based on customer profiles
Event transactional messages Send transactional messages based on an event
Define transactional message content Learn how to enrich the transactional message content


Work with APIs API reference documentation
Implement APIs Use cases

Security and Privacy


The documents listed in this section provide information on the activities performed prior to the email being sent from Campaign, including a deliverability checklist, which is used to verify the setup before the Campaign starts sending out mails.

Connect to Microsoft Dynamics 365

Activate your CRM data on cross-channel communication: learn how to pass on contacts from Microsoft Dynamics 365 to Adobe Campaign, and share campaign performance data back from Campaign to Dynamics.

Work with multi-solutions

Discover the full list of Adobe solutions and core services which can be integrated with Adobe Campaign, as well as associated documentation, in this page. Key links are listed below.