Marketing departments produce delivery templates to standardize the creative look and feel, in order to be quicker in executing and launching campaigns.
A template can systematically include typologies, sender and reply-to addresses, and basic personalization blocks--such as mirror page and unsubscription links. It can also include content, a company logo or signature, and **other delivery properties, such as resource validity, batch quantities, etc.
This video explains how to delpoy an email delivery template. It explains the difference between an email delivery and a delivery workflow.