Prior to enabling approval steps, the marketing team must define individual reviewers:
- The Adobe Campaign reviewer role within an approval activity can either be a single reviewer (Operator) or a group of reviewers (Operator role).
- The reviewers and reviewer groups must be previously configured in Adobe Campaign by an Administrator role. This enables campaign developers to select the reviewers as approvers in a campaign or a delivery.
If you have the same set of reviewers for all deliveries in your campaign workflow, then you would leverage the Campaign approval functionalities. By setting up approvals and reviewers at the campaign level, the approval tasks and reviewers will be pushed down to each delivery activity of your workflow once the workflow is executed.
You can also set up approvals at a delivery level. If delivery approvals steps and reviewers differ from the campaign approval steps and reviewers, the delivery settings will override the campaign settings.
Unlike the delivery or campaign approvals, the approval activity allows one to create an approval process within a workflow. This way, the targeting selection logic can be approved before the delivery is launched. It also allows approval at multiple levels within the workflow, if needed.