Direct mail is still a critical channel for marketers around the world and they can now orchestrate these offline interactions alongside their online ones. The same engine that powers digital communications, such as email and mobile, can now personalize direct mailers as well.

The Direct Mail channel allows users to extract a segmented list of recipients to be sent to an agency or uploaded to a SFTP server. This video explains how to confirgure a direct mail delivery and what settings are required in order to be able to add a profile to a direct mail delivery.

The channel is available from the Home Page and within the workflow view to define cohesive, cross-channel marketing strategies. Below is an example workflow, which includes the Direct Mail activity.

Direct Mail Example Workflow

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