Adobe Campaign allows you to create and manage newsletters and cross-channel communications, through a set of services: messages can only be sent to profiles who subscribed to the service (opt-in). These profiles are identified using a dedicated filter when creating a message.
Subscription mechanisms can be set up to offer your customers a chance to subscribe to these services, notably though emailsand landing pages.
Each service comes with:
Subscription (opt-in) and Unsubscription (opt-out) mechanisms.
Subscription and/or unsubscription confirmation mechanisms.
A subscription history.