The A/B test functionality in Adobe Campaign allows you to define two to three email variants. Each variant is sent to population samples in order to determine which has the best result. Once determined, the winning variant is then sent to the remaining population.
You cannot perform an A/B test on content imported from Adobe Experience Manager.
An A/B test can be created using the standard email creation wizard, to which an A/B test configuration step is added. Creating a standard email is detailed in the Creating an email section.
Create a new email from one of the three A/B testing specific templates, according to the element that you want to vary:
Follow-up and A/B test templates are hidden by default. Check the A/B test boxe on the left side (Filter lateral panel) to display them.
Once the A/B test parameters have been defined, pass to the next step in the wizard and define the email content. Depending on the template that you have chosen, you can define several subjects, several sender names, or several different contents. Use the carousel to navigate between the different variants of the element. For more information, consult the content editor section.
Once preparation has finished, confirm sending the test. Once confirmed, the A/B test parameters cannot be modified.
The A/B test starts on the date defined in the Schedule. You can track its progress using the A/B test and Deployment blocks.
You can manually select the winning variant at any time if you would like to cut the test duration short.
If you have selected Send after confirmation as the sending method, you have to manually select the winning variant to start sending it to the remaining population. If you have selected Automatic, the winning variant is automatically sent to the remaining population as soon as it has been determined by the system.
If there is a tie, the winning variant must be manually selected. You can notify the email creator and modifier(s) that a variant has been chosen or needs to be selected. See Adobe Campaign notifications.
Your email is now defined and sent. You can access its logs and reports to measure the success of your campaign.
Creating an email video