Personalizing a transactional message

To edit and personalize a transactional message, follow the steps below.

NOTE
This section describes how to edit an event-based transactional message. The profile-based transactional message specificities are detailed below.
The configuration steps to create an event-based transactional message are presented in this section.

For example, you want to send a notification to your website users who have added products to their cart and leave the site without going through with their purchases. This example is presented in the Transactional messaging operating principle section.

  1. Click the Content block to modify your message’s subject and content. For this example, select any template containing images and text. For more on email content templates, see Designing emails using templates.

  2. Add a subject and edit your message content to suit your needs.

    NOTE
    The link to the abandoned cart is a link to an external URL that will redirect the person to their cart. This parameter is not managed in Adobe Campaign.
  3. In this example, you want to add three fields that you defined when you created your event: first name, last product consulted, total cart amount. To do this, insert a personalization field in the message content.

  4. Browse to those fields through Context > Real-time event > Event context.

  5. You can also enrich the content of your message. To do this, add fields from the table that you linked to your event configuration (see Enriching the event). In this example, select the Title (salutation) field from the Profile table through Context > Real-time event > Event context.

  6. Insert all the fields needed.

  7. Preview your message by selecting the profile that you defined for this event.

    The steps for previewing a message are detailed in the Previewing messages section.

    You can check that the personalization fields match the information entered in the test profile. For more on this, see Defining a specific test profile.