By installing a dedicated feature pack, Adobe Experience Manager 6.3 allows you to create campaigns and emails directly in AEM without having to switch to Adobe Campaign Standard for the most common operations: from the email/campaign creation to the validation of the content.
Both Projects and Emails menus in Experience Manager allow you to create items specific to Adobe Campaign:
Campaigns and emails created in AEM are based on Adobe Campaign's campaign and email templates. This means that items defined in a campaign template will be visible in Experience manager if they contain an email, including workflows with an Email delivery activity.
When using the integration, Experience Manager connects to Adobe Campaign via IMS to retrieve the needed data. Therefore, AEM users must have access rights to Adobe Campaign via IMS.
When activating this integration, the older version of the integration, presented in the Integrating with Experience Manager 6.1 or 6.2 section, can no longer be used.
A campaign template can contain pre-set marketing activities that are automatically created every time this particular template is used to create a new campaign.
By creating and customizing campaigns at the template level, you are able to standardize your processes and ease the creation process of each marketing activity: workflows, messages, landing pages, etc.
Campaign templates can also be used to create campaigns in Adobe Experience Manager 6.3. In this context, all marketing activities involving an email are then visible and editable in AEM: simple and recurring emails, A/B test emails and workflows containing an Email delivery activity.
Add marketing activity templates by selecting Create. Select the type of marketing activity that you want to add to your campaign template.
Refer to the Managing templates section.
These marketing activity templates are only available for the current campaign template and cannot be used as regular templates.
You can now create campaign using this template. Marketing activities are automatically created in the campaign based on the specific templates defined within the campaign template.
In campaigns created from this template in Adobe Experience Manager, only emails and workflows containing an Email delivery activity are visible.
To create an email template in Adobe Campaign refer to the Email template section.
Any content designed in an email template will be overwritten with the content defined in Experience Manager.
You can create campaigns based on Adobe Campaign templates in Experience Manager and manage directly the emails of these campaign from within AEM.
The Emails menu is displayed and you are now able to see your the newly created campaign and its email items. You can edit the email contents as detailed in the Editing an email content in Experience Manager section.
Once the items of your campaign are ready and each variant of each email content has been defined and approved, you can switch to Adobe Campaign to start the workflows and/or to send the emails of your campaign.
You can create emails based on Adobe Campaign templates in Experience Manager and manage directly its content from within AEM.
Select the languages of your campaign. For each selected language, a new variant of each email item of the campaign is created. If no language is selected, only a single version of each email - English by default - is created.
Select an email template. Email templates are created in Adobe Campaign, as explained in the Creating an email template section.
Select the audience of profiles that will receive the email. The audience must already be defined in Adobe Campaign Standard to be available at this step. To learn how to create an audience, refer to this section.
The Emails menu is displayed and you are now able to see your the newly created email. You can edit the email contents as detailed in the Editing an email content in Experience Manager section.
Once each variant of the email content has been defined and approved, you can switch to Adobe Campaign to start the workflows and/or to send the emails of your campaign.
Editing an email content in Experience Manager allows to use AEM's core functionalities as well as Campaign's personalization capabilities in the same editor.
Edit the text and images. You can add personalization fields and content blocks. If the email is part of a workflow in Adobe Campaign, you are able to use the additional data configured in the workflow.
These personalization elements are available by clicking the Adobe Campaign logo when editing a component.