Functionality Description
Direct mail Break through the digital barrier and connect to the physical world with Adobe Campaign Standard’s first offline channel, Direct Mail. This feature allows you to personalize and generate the file required by direct mail providers as part of your cross-channel campaigns. Leverage Direct Mail to re-engage customers or to enhance the customer experience with a compelling tactile touchpoint driving customers to your app, website or store. For more information, refer to the detailed documentation.
Email BCC Email BCC enables the saving of unique email messages sent to individual recipients, thus allowing the brand to archive those messages. By adding a BCC email address to all emails, Adobe Campaign Standard customers can keep an exact copy of each email with this feature. This is a common legal requirement for the financial services industry and is helpful in assisting customer service centers in resolving conflicts in real time. For more information, refer to the detailed documentation.


Interface updates

  • In the top bar, the Timeline link has been removed and replaced with a link to Programs & Campaigns.

Emails and SMS messages

  • Fixed an issue which displayed the wrong color for the Retry in progress delivery status. The color was gray instead of blue.


  • Fixed an issue that occurred when changing the action to perform in a Transfer file activity.


  • The Spam and Spam rate indicator calculations have been changed.

  • The Bounce metrics have been improved for a more accurate result.

Push notifications

  • Fixed an issue which prevented you from clicking on a push event in a profile's marketing history.

  • The use of push notifications in workflows has been improved.

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