Bounce Rate is a measure of persistence, or lack thereof, of various aspects of your site. It is calculated using Bounces / Entries. Adobe Analytics does not offer a Bounce Rate report out-of-the-box to show this metric at a site-wide level. However, there are several ways that you can retrieve this data.
Drag the default metric Bounce Rate to the metric section of a freeform table. The resulting report displays Bounce Rate by day across the report suite. The report can be customized by using a different date aggregation, segmentation, or additional metrics.
Visits with a length of one page are considered by some as a form of a bounce. This method does not exclude visits consisting of a page view and custom link. To use this method, navigate to Paths > Pages > Path Length report. The percentage next to "Visits of 1 page" is the bounce rate for the entire report suite. Additionally, this metric can be trended over time:
- Go to the Paths > Pages > Path Length report.
- Click Trended under Report Type.
- Click Top Pages Per Visit under Selected items. Then, click Select New Pages Per Visit. A new window opens so you can select new items.
- Remove all visit numbers except "1" in the lower box. Click OK.
- Click Configure Graph. Set it to Show Numbers' To display Bounces, and Show Percentages to display Bounce Rate.
Setting up a total Bounce Rate calculated metric is another way to obtain this data. Use the following Formula:
[Total Single Access] / [Total Entries]
When you add the calculated metric to the Pages report, it shows the same value of each line item in the report. This value is the site-wide bounce rate.