Adobe Campaign lets you process sets on inbound data. You can thus combine several populations, exclude part of it or only keep data common to several targets.
The identified and collected data can be enriched, aggregated and manipulated to optimize target construction. You can simplify and optimize targeting processes, by including data that is not modeled in the data mart.
The Additional data tab of the Query and Incremental query activities allows you to enrich the data targeted by the query and transfer this data to the following workflow activities, where it can be utilized. In particular, you can add: