When managing a campaign in which the date and time are important, you can schedule a delivery that takes each recipient's local time into account.
To use this functionality, make sure that all profiles targeted by your delivery have a time zone specified in the Address section of their properties. For more information on accessing profile properties, refer to this section.
To send a delivery at the recipient's time zone, you can also use the Scheduler activity in a workflow. For more on this, refer to this page.
In the following example, we want to send a promotional code that is only valid on Valentine's Day to all customers around the world. To provide sufficient time to use it during the day, all customers must receive your message on February 14th at 8:00 AM depending on their time zones.