Start with a composition (any background color) containing the text or logo design you want to make reflective. For text, add a Text layer (Layer > New > Text) and choose a neutral gray text color (hex 808080). Wide or fat (“slab”) fonts work best for this effect because each letter has a large surface area.
Create another composition to contain the final design. Drag a light-source, spotlight image into it, such as a 3D map rendering of light panels. Apply the Motion Tile effect to the layer and keyframe the Tile Center (X value) across the duration of the comp. Play the composition; the graphic will move steadily across the screen. For best effect, make it move slowly. This is the light source that glints off your letters or logo design.
Select the light-source layer and precompose it (Layer > Pre-compose), moving its attributes into the new composition. Drag the text comp you previously made into this composition, below the precomp layer, and hide it (toggle the eye icon off). Apply the Set Matte effect to the precomp. In the Effect Controls panel, set Take Matte so it’s from the text layer. You’ll immediately see the light source appear through the lettering. Finally, apply the Displacement Map effect to the precomp and drag the Set Matte effect to the bottom of the Effect Controls panel.
Open your starter text composition, select the text layer, and choose Layer > Layer Styles > Bevel and Emboss. Expand the Bevel and Emboss settings in the Timeline panel. Depending on the look you want, increase Bevel Size and Soften, and pick a different Angle. What’s important is setting Highlight Mode and Shadow Mode to Screen, and increasing Highlight Opacity and Shadow Opacity to 100%. Finally, make the Highlight Color bright red (FF0000) and change the Shadow Color to bright green (00FF00). The Displacement Map will rely on these bright colors to render the highlights and shadows later.
Go back to the main design composition and select the light-source precomp. In the Effect Controls panel, set the Displacement Map effect to target the text layer. Increase the maximum horizontal and vertical displacement settings to your liking. The important thing is to change both Horizontal and Vertical Displacement so they target Red. Duplicate the effect (Command/Control+D). In the copy, decrease the displacement settings to your liking, and change both Horizontal and Vertical Displacement so they target Green.
Play the composition and watch your light source move slowly across the lettering, suggesting a chrome finish. Play around by opening the light-source precomp and modifying the image layer — perhaps changing its speed, scale, or rotation. Soften the glow by adding a Gaussian Blur effect, or change the color by applying the Lumetri Color effect.
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