Creating audiences

Creating query audiences

This section describes how to create a Query audience. You can also create audiences from importing a file or targeting in a workflow.

From the audience list, you can create audiences by performing queries or importing an Adobe Experience Cloud audience.

  1. Go to the audience list via the Audiences tab or card.

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  2. Select Create to access the screen to create a new audience.

    audiences_query
  3. Name your audience. The audience label is used in the list of audiences and in the palette of the query tool.

  4. Choose a Query audience type: the audiences defined by a query are recomputed at each further use.

    audience_type_selection
  5. Then select the Targeting dimension that you would like to use to filter your customers. Each audience is made up of a single targeting dimension. For example, you cannot create an audience made up of both profiles, test profiles and subscribers. For more on targeting dimensions, refer to this page.

  6. Create the query to define the audience population. Refer to the section on editing queries.

  7. Click the Create button to save your audience.

注意:

You can add a description to this audience and define the access authorizations via the Edit properties icon.

Creating list audiences

This section describes how to create a List audience after targeting in a workflow. You can also create audiences by importing a file into a workflow or via a query from the Audiences menu.

To create a List audience, the steps are as follows:

  1. In the Marketing activities tab, click Create then select Workflow.

    audiences_list_1
  2. Drag and drop, and then configure the targeting activities which will allow you to select a population that has a known dimension. The list of available activities and their configuration are detailed in the Targeting activities section.

    You can use a Query activity, or import data using a Load file activity before using a Reconciliation activity to identify the dimension of the data imported. Here, we want to target recipients who subscribed to the Sport Newsletter with a Query activity .

    audiences_list_2
  3. After your targeting, drag and drop a Save audience activity into your workflow. For example, you can chose to Create or update an audience, this allows you to create then automatically update your audience with new data. In this case, add a Scheduler activity at the beginning of your workflow.

    For more information on configuring this activity, refer to the Save audience section.

    audiences_list_3
  4. Save and start the workflow.

    As the Save audience is placed after a targeting with a known dimension, the audiences created via this activity are List audiences.

    The content of the saved audience is then available in the audience's detailed view that can be accessed via the list of audiences. The columns available from this view correspond to the columns of the inbound transition of the workflow's save activity. For example: the columns of the file imported, the additional data added from a query.

    audiences_list_4

Creating file audiences

This section details how to create a File audience by importing a file into a workflow. You can also create audiences from a targeting activity in a workflow or via a query from the Audiences menu.

To create a File audience, the steps are as follows:

  1. In the Marketing activities tab, click Create then select Workflow.

  2. Drag and drop, and then configure a Load file activity which will allow you to import a population that has an unknown dimension when the workflow is executed. For more information on configuring this activity, refer to the Load file section.

    audience_files_1
  3. Drag and drop a Save audience activity after the Load file activity. For more information on configuring this activity, refer to the Save audience section.

  4. Save and start the workflow.

    audience_files_2

    As the Save audience is placed after an import, the data dimension is unknown and the audiences created via this activity are File audiences.

    The content of the saved audience is then available in the audience's detailed view that can be accessed via the list of audiences. The columns available from this view correspond to the columns of the inbound transition of the workflow's save activity. For example: the columns of the imported file, the additional data added from a query.

    audience_files_3

Creating Experience Cloud audiences

Adobe Campaign allows you to share and exchange audiences with Adobe Experience Cloud. Creating and managing audiences is detailed in the Importing/Exporting audiences with People core service section.

Editing audiences

There are different ways to edit an audience depending on the audience type:

  • To edit a Query audience, go to the list of audiences via the Audiences menu, or the Audiences card from the Adobe Campaign home page.

    Open the relevant audience. All of the elements of a previously created audience can be edited.

    注意:

    If you change the Filtering dimension in the query, the rules that have previously been defined will be lost.

  • To edit a List or File audience, edit the workflow from which it was created and modify the Save audience activity. Start the workflow so that the audience is modified.

  • To edit an Experience Cloud audience, refer to the Importing/Exporting audiences with People core service section.

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