Adobe Campaign allows you to plan marketing campaigns in which you can create and manage different types of activities: emails, SMS messages, push notifications, workflows, landing pages. These campaigns and their contents can be gathered into programs.
The programs and campaigns allow you to regroup and view the different marketing activities that are linked to them.
To better organize your marketing plans, Adobe recommends the following hierarchy: Program > Sub-programs > Campaigns > Workflows > Deliveries.
Reports on programs and campaigns allow you to analyze their impact. For example, you can build reports at the campaign level to aggregate data on all deliveries contained in that campaign.
The program is the first level of organization. It can contain sub-programs, campaigns, workflows or landing pages.
The program types available are based on templates defined in the Resources > Templates > Program templates section. For more on this, refer to the Managing templates section.
The program is created and displayed. Use the Create button to add sub-programs, campaigns, workflows or landing pages.
You can also create a program from the list of marketing activities.
In programs and sub-programs, you can add campaigns. Campaigns can contain marketing activities such as emails, SMS, push notifications, workflows, and landing pages.
The campaign types available are based on templates defined in Resources > Templates > Campaign templates. For more on this, refer to the Managing templates section.
The campaign is created and displayed. Use the Create button to add marketing activities to your campaign.
Depending on your license agreement, you may access only some of these activities.
You can also create a campaign from the marketing activity list. You can choose to link the marketing activity to a parent program or sub-program via the properties window of the campaign.
Each program and each campaign in the list has a visual symbol and an icon whose color indicates the execution status. This status depends on the validity period of the program or the campaign.