Start by identifying a style you wish to convey — smart, friendly, playful — or even hint at the nature of your business.
Type your text and select it. Use the Fonts menu in the Properties panel to browse by classification; click Find More to expand your choices. You can focus your search by highlighting a font and selecting Show Similar Fonts. Click Activate to install a font from Adobe Fonts.
To fine-tune the appearance of our font, we selected our wordmark and chose Type > Create Outlines to create editable paths. We reshaped the serifs (decorative lines at the ends of the strokes) by selecting individual control points with the Direct Selection tool and nudging them using arrow keys on the keyboard.
Where there was no control point to manipulate, we added one with the Add Anchor Point tool before moving the points above to create new serifs.
With our wordmark looking exactly as we wanted, we selected all the letters with the Selection tool and applied a fill color in the Properties panel.
Not only is our wordmark unique and memorable, but it can also be easily replicated across all our marketing and branding materials.
Adobe Stock contributor: Charlie’s