Welcome to Generative AI

Supercharge your workflows with generative AI, bringing precision, power, speed, and ease so that you can focus on the strategic and creative aspects.

Discover the power of generative AI.

Generative AI is a type of artificial intelligence that creates new data, like images or text, by learning from existing data. It effectively visualizes and generates content to match what you describe and helps you create, explore, and push boundaries, opening fresh avenues for imagination, experimentation, and bringing ideas to life.

Make the most of generative AI with Adobe

Adobe Firefly is a family of generative AI models to boost creativity and speed up workflows in Adobe products, giving you a creative co-pilot to accelerate ideation, exploration, and production. Also, it is designed to be safe for commercial use. Discover how you can integrate ideas into your workflows effortlessly and instantly.

Adobe Firefly web app

Adobe Firefly is the new way to create while significantly improving creative workflows. Use everyday language to get extraordinary results with generative AI. Learn how you can customize and edit content using Firefly and other Creative Cloud tools.

Create with Firefly
Make complex edits and create realistic designs while saving time with our generative AI features.


Adobe Express

Create content just as you envision with Text to Image and Text Effects generative AI features powered by Adobe Firefly. Use fonts, animations, audio, vectors, videos, brushes, and more to quickly make those designs pop with eye-catching visuals. 

Try it in Adobe Express
Enhance and level up your social media posts, posters, flyers, and more.


Adobe Photoshop

Update your images with text prompts and transform AI-generated images to match your creative vision and take complete control from conception to refined edits using Generative Fill and Generative Expand in Photoshop.

Try it in Adobe Photoshop
Transform, edit, or remix your images and bring them closer to what you envision.


Adobe Illustrator

Experiment with colors, palettes, and themes in your artwork without manual recoloring using Generative Recolor in Illustrator. Instantly preview alternate options or revert quickly to your original version.

Try it in Adobe Illustrator
Follow along with a sample file to elevate and refine the colors in your work output.

Bring your ideas to life with simple prompts

Prompts are instructions given to generative AI to perform a task or generate an output. They play a crucial role in guiding the generative AI's behavior and influencing the quality and relevance of its responses. Writing effective prompts takes some learning and trial and error, but they are essential to getting the most value and possibilities of what you can do and create. Learn more about how to write effective prompts.

Join our community to connect, learn, and engage

Ask the Community

For inspiration, expert tips, and solutions to common issues, visit Discord or the Adobe Firefly Community forum. Connect with our team and fellow users to exchange ideas, share your creations, stay updated with the latest features and announcements, and provide feedback.

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