For example, you can use a workflow to download a file from a server, decompress it, and then import its records into the Adobe Campaign database.
A workflow can also involve users by assigning them tasks or having them approve performed tasks. This means you can assign a task to one or several users to work on content or specify targets, and approve proofs before sending the message.
Workflows are also accessible from the Adobe Campaign Standard API. For more on this, refer to the dedicated documentation .