Adobe Campaign allows you to insert a field from the database into your page such as the profile's first name.
The images below show how to insert a personalization field using the Email Designer for an email.
Once personalization is generated (when previewing and preparing the email for example), this field will be replaced by the value corresponding to the targeted profile.
If the email is created from a workflow, the additional data computed in the workflow is also available in the personalization fields. For more information about adding additional data from a workflow, refer to the Enriching data section.