People core service integration allows to directly import an audience into Adobe Campaign via a technical workflow to enrich your database. For more information on audience sharing in People core service, refer to this documentation.
Importing audiences/segments from People core service in Adobe Campaign can be carried out from the Audiences menu only by users connected via IMS (authentication via Adobe ID).
If the selected data source is configured to use an encryption algorithm, an additional option offers you the possibility to Force reconciliation with a profile. Check this option if the Channel field of the data source is set to Email or Mobile (SMS) and if you want to leverage profile data.
If you do not select the Force reconciliation with a profile and if Channel is set in AMC Data source to Email or Mobile (SMS) then all the encrypted declared IDs are decrypted. An audience of type File with a list of all the email addresses/mobile phone numbers is created/updated. This way, no email address/mobile phone number is lost while importing a shared audience through this integration, even if that profile does not exist in Campaign. Note that this type of audiences cannot be used directly as they need to be reconciled manually using workflows.
Your audience is now imported in your Adobe Campaign database. The import process takes 24-36 hours to synchronize, when segments are imported directly from People core service or Audience Manager. After this period, you will be able to find and use your new audience in Adobe Campaign.
If you are importing audiences from Adobe Analytics to Adobe Campaign, these audiences need to first be shared in People Core Service or Audience Manager. This process takes 12-24 hours, which must be added to the 24-36 hours synchronization with Campaign. In that specific case, audience sharing timeframe can be up to 60 hours. For more information on Adobe Analytics audience sharing in People Core service and Audience manager, refer to this documentation.
An audience can be exported from Adobe Campaign to Audience Manager or People core service using a workflow and the Save audience activity.
It can be carried out in a new workflow and only by users connected via IMS (authentication via Adobe ID).
Synchronization between Adobe Campaign and People core service takes 24-36 hours. After this period, you will be able to find your new audience in People core service and reuse it in other Adobe Experience Cloud solutions. For more information on using an Adobe Campaign shared audience in Adobe People core service, refer to this documentation.