Effective as of: 16 July 2018

What are Adobe Advertising Cloud: DSP, Search, Social and TV?

Adobe Advertising Cloud is a cross-channel platform which offers customers the ability to plan, buy, manage, and optimize: DSP, Search, Social and TV advertising campaigns.

Products and Services  

License Metric

Type of Service

Adobe Advertising Cloud DSP: OD

Gross Media Cost per year

On-demand

Adobe Advertising Cloud DSP: OD Video  

Gross Media Cost per year

On-demand

Adobe Advertising Cloud DSP: OD Display  

Gross Media Cost per year

On-demand

Adobe Advertising Cloud DSP: OD On Demand  

Gross Media Cost per year

On-demand

Adobe Advertising Cloud DSP: OD Private Inventory Smart Ad Serving  

Gross Media Cost per year

On-demand

Adobe Advertising Cloud DSP: OD Single Media Campaign

Gross Media Cost per stated term of Media Campaign

On-demand

Adobe Advertising Cloud DSP: OD Proof of Concept

Gross Media Cost per stated term

On-demand

Adobe Advertising Cloud DSP: OD Display Proof of Concept

Gross Media Cost per stated term

On-demand

Adobe Advertising Cloud DSP: Simple Ad Serving Self – Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Simple Ad Serving Full – Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Simple Ad Serving Self – Display

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Simple Ad Serving Full – Display

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Campaign Management Services 

Gross Media Cost per year

Professional Services related solely to the On-demand Services  

Adobe Advertising Cloud DSP: Creative Services – Static/Overlay

Flat Fee

Professional Services

Adobe Advertising Cloud DSP: Creative Services – Interactive

Flat Fee

Professional Services

Adobe Advertising Cloud DSP: Creative Services – Video Editing

Flat Fee

Professional Services

Adobe Advertising Cloud DSP: Creative Services – Additional Revisions

Flat Fee

Professional Services

Adobe Advertising Cloud DSP: OD Brand Safety Display

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: OD Brand Safety Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: OD Comscore vCE

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: OD Moat

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: OD Nielsen Digital Ad Ratings (OCR)

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: OD Targeting Data

Gross Media Cost per year

On-demand

Adobe Advertising Cloud DSP: OD Topic Targeting: Display

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: OD Topic Targeting: Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Peer39 Brand Safety Filter – Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Peer39 Fraud Blocking – Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Double Verify Brand Safety Prebid

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Double Verify Fraud Block Prebid

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Integral Ad Science Prebid Brand Safety Filter – Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Integral Ad Science Prebid Fraud Block – Video

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud DSP: Integral Ad Science:  Viewability Report

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud OD Single TV Campaign

Gross Media Cost per stated term of TV Campaign

On-demand

Adobe Advertising Cloud Search: OD

Gross Media Cost per year

On-demand

Adobe Advertising Cloud Search: OD Proof of Concept

One Time purchase of 90 day POC

On-demand

Adobe Advertising Cloud Search: Media Management

Gross Media Cost per year

Professional Services related solely to the On-demand Services

Adobe Advertising Cloud Social: Campaign Management Services
Gross Media Cost per year
Professional Services related solely to the On-demand Services

Adobe Advertising Cloud Social: OD

Gross Media Cost per year

On-demand

Adobe Advertising Cloud Social: OD Proof of Concept

Gross Media Cost per stated term

On-demand

Adobe Advertising Cloud TV 

Gross Media Cost per year

On-demand

Definitions

  • “Impression” means a single server call to the On-demand Service’s server.
  • “Gross Media Cost” means the Net Media Cost plus the Tech/Service Fee.
  • “Net Media Cost” means:

(A)   the actual amount of media spend in Accounts owned by Customer where Customer is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies; or

(B)    the costs associated with media buys purchased for Customer via Accounts owned by Adobe where Adobe is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies.

  • “Tech/Service Fee” means percentage of the Gross Media Cost purchased by Customer.  For example, if Customer purchases gross media of $10,000 and the Unit Price is 30%, then the Gross Media Cost is $10,000, the Tech/Service Fee is $3,000, and the Net Media Cost is $7,000.  

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