Effective as of: October 1, 2020

Adobe Analytics provides reporting, visualizations, and analysis of Customer Data that allows Customers to discover actionable insights.

Product limitations (if applicable)

1.    Adobe Analytics - Foundation  

Reports and Analytics.

• Reports. Each Report may contain up to 500,000 unique values or data elements per month.
• Multi-Site Roll-up Report Suites. Multi-Site Roll-up Report Suites may include data from up to 200 Report Suites, updated daily.
• Props. This feature is limited to 75 Props per Report Suite. Additionally, each Prop may contain up to 500,000 unique values or data elements per month.
  
• eVars. This feature is limited to 200 eVars per Report Suite. Additionally, each eVar may contain up to 500,000 unique values or data elements per month.
  
• Events. This feature is limited to 1000 Events per Report Suite.
• Processing Rules. This feature is limited to 150 Processing Rules per Report Suite.
• Calculated Metrics. This feature is limited to basic calculated metrics including format types (decimal, time, percent, currency), allocation changes (default, linear, participation, etc.), metric types (standard and total), and basic operators (add, subtract, multiply, and divide).
  

Anomaly Detection. This feature is limited to daily granularity.

Additional Use Restrictions.

• For purposes of clarity, Adobe Analytics - Foundation does not include a license to access or use and Customer agrees that it will not access or use Ad Hoc Analysis, Report Builder, Contribution Analysis, Customer Attributes, any Live Stream features (except rules based triggers from Analytics to Campaign), Mobile Services UI, mobile app marketing capabilities, Video Streams, Advertising Analytics, or any additional features, functionality, services, or enhancements available as part of the other Adobe Analytics offerings or add-ons described herein.
  

2.    Adobe Analytics - Select  

Reports and Analytics.

• Reports. Each Report may contain up to 500,000 unique values or data elements per month.
• Multi-Site Roll-up Report Suites. Multi-Site Roll- up Report Suites may include data from up to 200 Report Suites, updated daily.
• Props. This feature is limited to 75 Props per Report Suite. Additionally, each Prop may contain up to 500,000 unique values or data elements per month.
  
• eVars. This feature is limited to 200 eVars per Report Suite. Additionally, each eVar may contain up to 500,000 unique values or data elements per month.
  
• Events. This feature is limited to 1000 Events per Report Suite.
• Processing Rules. This feature is limited to 150 Processing Rules per Report Suite.

Ad Hoc Analysis. Each Report may contain up to 500,000 unique values or data elements per month. On September 17, 2020, Adobe announced plans to end-of-life Ad Hoc Analysis on March 1, 2021.

Anomaly Detection. This feature is limited to daily granularity.

Report Builder. This capability is limited to 10 Scheduled Reports run concurrently per login ID and is limited to 5 login IDs.

Customer Attributes. This feature is limited to 3 attributes.

Additional Use Restrictions.

For purposes of clarity, Adobe Analytics - Select does not include a license to access or use and Customer agrees that it will not access or use Ad Hoc Analysis, Contribution Analysis, any Live Stream features (except rules based triggers from Analytics to Campaign), Mobile Services UI, mobile app marketing capabilities, Video Streams, or any additional features, functionality, services, or enhancements available as part of the other Adobe Analytics offerings or add-ons described herein.

3.    Adobe Analytics - Prime  

Reports and Analytics.

• Reports. Each Report may contain up to 500,000 unique values or data elements per month.
• Multi-Site Roll-up Report Suites. Multi-Site Roll-up Report Suites may include data from up to 200 Report Suites, updated daily.
• Props. This feature is limited to 75 Props per Report Suite. Additionally, each Prop may contain up to 500,000 unique values or data elements per month.
• eVars. This feature is limited to 200 eVars per Report Suite. Additionally, each eVar may contain up to 500,000 unique values or data elements per month.
• Events. This feature is limited to 1,000 Events per Report Suite.
• Processing Rules. This feature is limited to 150 Processing Rules per Report Suite.

Ad Hoc Analysis. Each Report may contain up to 500,000 unique values or data elements per month. On September 17, 2020, Adobe announced plans to end-of-life Ad Hoc Analysis on March 1, 2021.

Report Builder. This capability is limited to 10 Scheduled Reports run concurrently per login ID.

Customer Attributes. This feature is limited to 15 attributes.

Contribution Analysis. This feature is subject to the following limitations: (i) Contribution Analysis within Analysis Workspace is limited to 10 Tokens per month; (ii) Contribution Analysis is limited to analysis of the top 50,000 dimension items per dimension of the available 500,000 unique values or data elements per month; and (iii) Only 1 Contribution Analysis may be run per Report Suite per User at a time.

Additional Use Restrictions.

For purposes of clarity, Adobe Analytics - Prime does not include a license to access or use and Customer agrees that it will not access or use any Live Stream features (except rules based triggers from Analytics to Campaign), mobile app marketing capabilities, Video Streams, or any additional features, functionality, services, or enhancements available as part of the other Adobe Analytics offerings or add-ons described herein.

4.    Adobe Analytics - Ultimate  

Reports and Analytics.

• Reports. Each Report may contain up to 500,000 unique values or data elements per month.
• Multi-Site Roll-up Report Suites. Multi-Site Roll-up Report Suites may include data from up to 200 Report Suites, updated daily.
• Props. This feature is limited to 75 Props per Report Suite. Additionally, each Prop may contain up to 500,000 unique values or data elements per month.
• eVars. This feature is limited to 250 eVars per Report Suite. Additionally, each eVar may contain up to 500,000 unique values or data elements per month.
• Events. This feature is limited to 1,000 Events per Report Suite.
• Processing Rules. This feature is limited to 150 Processing Rules per Report Suite.

Report Builder. This capability is limited to 10 Scheduled Reports run concurrently per login ID.

Customer Attributes. This feature is limited to 200 attributes per Report Suite.

Contribution Analysis. This feature is subject to the following limitations: (i) Contribution Analysis within Analysis Workspace is limited to 20 Tokens per month; (ii) Contribution Analysis is limited to analysis of the top 50,000 dimension items per dimension of the available 500,000 unique values or data elements per month; and (iii) Only 1 Contribution Analysis may be run per Report Suite per User at a time.

 Streaming Media . This feature is limited to 1 million Media Starts per month across all Report Suites (“Streaming Media Entitlement”). Should Customer exceed their Streaming Media Entitlement, Customer may be obligated to license additional quantity of Media Starts. For clarity, the Streaming Media Entitlement is not additive to Adobe Analytics for Streaming Media Add-ons (Basic and Advanced). 

Additional Use Restrictions.

For purposes of clarity, Adobe Analytics - Ultimate does not include a license to access or use and Customer agrees that it will not access or use any Live Stream features (except rules based triggers from Analytics to Campaign), mobile app marketing capabilities, or any additional features, functionality, services, or enhancements available as part of the other Adobe Analytics offerings or add-ons described herein.

5.    Adobe Analytics - Attribution Add-on  

Adobe Analytics - Attribution Add-on includes Data Workbench, including the Algorithmic Attribution feature.

Data Workbench.

• Decision Trees. Each decision tree may only contain up to 14 inputs at a time.
  
• Propensity Scoring. This feature is subject to the following limitation: up to 50 inputs at a time.
• The space allocated for a site visitor block is limited to a maximum of 16MB.
  
• The total combined size of all configured lookup files is limited to a maximum of 12GB.
• Each offline source (imported to Data Workbench) is limited to a maximum of 150 columns.
• eVars. This feature is limited to a total of 250 eVars per Report Suite. For clarity, the 250 eVars as part of this Add-on is not additive to the base offering eVar entitlement. Additionally, each eVar may contain up to 500,000 unique values or data elements per month. 

6.    Adobe Analytics - Predictive Workbench Add-on  

Adobe Analytics - Predictive Workbench Add-on includes Live Stream triggers, Live Stream dashboards, and Contribution Analysis features.

• Contribution Analysis. This feature is subject to the following limitations: (i) Contribution Analysis is limited to analysis of the top 50,000 dimension items per dimension of the available 500,000 unique values or data elements per month; and (ii) Only 1 Contribution Analysis may be run per Report Suite per User at a time.
  
• eVars. This feature is limited to a total of 250 eVars per Report Suite. For clarity, the 250 eVars as part of this Add-on is not additive to the base offering eVar entitlement. Additionally, each eVar may contain up to 500,000 unique values or data elements per month. 
  

7.    Adobe Analytics - Live Stream Add-on  

Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features.

• Live Stream data. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i.e., only two duplicate endpoints of the original stream of data).
  

8.    Adobe Analytics - Data Workbench Add-on  

Adobe Analytics - Data Workbench Add-on includes the Data Workbench capabilities except Algorithmic Attribution.

Data Workbench.

• Decision Trees. Each decision tree may only contain up to 14 inputs at a time.

• Propensity Scoring. This feature is subject to the following limitation: up to 50 inputs at a time.

• The space allocated for a site visitor block is limited to a maximum of 16MB.

• The total combined size of all configured lookup files is limited to a maximum of 12GB.

• Each offline source (imported to Data Workbench) is limited to a maximum of 150 columns.

Definitions

Primary Stream means each Stream to the extent that Customer tags, allows to be tagged, or causes to be tagged such Stream.

Report Suite is a repository of Customer Data within the Adobe Analytics platform pertaining to a specific source of traffic that has been identified by Customer.

Secondary Media Start means each duplicate Media Start to the extent Customer enables multi-suite tagging or real-time segmentation of Customer Data using VISTA rules (Visitor Identification, Segmentation, and Transformation Architecture) on such Customer Site(s).

Secondary Server Call means each duplicate page view, exit link, download, custom link, or other event on the Customer Site(s) to the extent that Customer enables multi-suite tagging or real-time segmentation of Customer Data using VISTA rules (Visitor Identification, Segmentation, and Transformation Architecture) on such Customer Site(s).

Secondary Stream means each duplicate Stream to the extent Customer enables multi-suite tagging or real-time segmentation of Customer Data using VISTA rules (Visitor Identification, Segmentation, and Transformation Architecture) on such Customer Site(s).

Stream means each single video playback (including ads) on Customer Site(s) through a 30 minute interval, or if video is completed or abandoned in less than 30 minutes, the shorter interval.

Token means one-time run of Contribution Analysis. Tokens will expire on a monthly basis and will not be carried over from month to month.

For Analytics Product Description prior to March 6, 2017, please see here.