A wordmark logo relies on a word or phrase alone to capture the essence of your business. A fashion label may use airy fonts for a polished look, while a legal service may opt for a more traditional font to imply stability and permanence. Whatever your goal, you can create an expressive wordmark in Adobe InDesign.
Wordmark logo for Café Spike at the top of a poster advertising coffee prices.

Start by identifying a style you wish to convey — smart, friendly, playful — or even hint at the nature of your business.

Wordmark logos for BOWL, ZONE, and CAFÉ hint at the nature of the businesses.

Type your text and select it. Use the Fonts menu in the Properties panel to browse by classification; click Find More to expand your choices. You can focus your search by highlighting a font and selecting Show Similar Fonts. Click Activate to install a font from Adobe Fonts.

Note: Typekit is now Adobe Fonts. The complete library of fonts is available in the Fonts menu.

Text written in InDesign may be modified in the Properties panel, Fonts menu. Similar fonts may be filtered to focus search

To fine-tune the appearance of our font, we selected our wordmark and chose Type > Create Outlines to create editable paths. We reshaped the serifs (decorative lines at the ends of the strokes) by selecting individual control points with the Direct Selection tool and nudging them using arrow keys on the keyboard.

Text is selected and Type > Create Outlines is highlighted to create editable paths. Serifs are reshaped.

Where there was no control point to manipulate, we added one with the Add Anchor Point tool before moving the points above to create new serifs.

Anchor points are added to some letters to create new serifs.

With our wordmark looking exactly as we wanted, we selected all the letters with the Selection tool and applied a fill color in the Properties panel.

 

Magenta color fill is added to the CAFÉ logomark.

See what a difference a little personalization can make to your design.

Before: CAFÉ in standard font with black fill. After: CAFÉ in customized font with magenta fill.

Not only is our wordmark unique and memorable, but it can also be easily replicated across all our marketing and branding materials.

08/30/2021

Adobe Stock contributor: Charlie’s

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