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You can target push and in-app messages to mobile users that are in Analytics segments or custom segments. However, Audience Manager segments aren't available for push or in-app messaging at the time of writing this article.
Push messages are sent using pre-existing Adobe Analytics segments or custom segments that may be created on historic Analytics data already collected.
In-app messages are triggered from Analytics data already tracked by the SDK.
see: https://marketing.adobe.com/resources/help/en_US/mobile/faq_mobile.html