Campaign dimensions and metrics in Analytics

Adobe Campaign and Adobe Analytics integration lets you track the success of your email deliveries directly in Adobe Analytics.

Campaign dimensions found in Analytics are listed below:

Dimension
Definition
Campaign ID
Campaign's internal name as seen in Campaign
Campaign label
Campaign's label as seen in Campaign
Delivery ID
Delivery's internal name as seen in Campaign.
For example, DM1 is a recurring delivery scheduled to send child deliveries every week. DM2, DM3 and DM4 are sent the first three weeks. The Delivery ID dimension will then display the results for every delivery, namely DM1 to DM4.
Delivery label
Delivery's label as seen in Campaign
Executed delivery ID
Delivery's internal name as seen in Campaign. This only concerns delivery in execution in Campaign.
For example, DM1 is a recurring delivery scheduled to send child deliveries every week. DM2, DM3 and DM4 are sent the first three weeks. The Executed delivery ID dimension will then display the results for the executed deliveries, namely the child deliveries DM2, DM3 and DM4.
Executed delivery label
Delivery's label as seen in Campaign. This only concerns delivery in execution in Campaign.

Campaign metrics found in Analytics are listed below:

Metric
Definition
Clicked
Number of times a content was clicked in a delivery.
Delivered
Number of messages successfully sent, in relation to the total number of sent messages.
Opened
Number of times a message was opened in a delivery.
Sent
Total number of sends for the delivery.
Total Bounces
Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
Unique Open
Number of recipients who opened the delivery.
Unique Click
Number of recipients who clicked on a content in a delivery.
Unsubscribed
Number of clicks on the unsubscription link.

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