Push notification report

Hoiatus.

Please note that you have to drag and drop the Message type metrics to your tables to split your data depending on your delivery types, in this case push notification deliveries.

The Push notification report provides details of marketing performance of push notifications in Adobe Campaign. This out-of-the-box report will help you understand how users interact with push notifications, mobile applications and deliveries.

Some configuration is required in the mobile application to implement push tracking, refer to this page for the detailed steps.

dynamic_report_push

Each table is represented by summary numbers and charts. You can change how the details are shown in their respective visualization settings.

The first table Push notification Engagement Summary is split into three categories: by day, by mobile app and by delivery. It contains the available data for recipient reactivity to the delivery:

  • Processed/sent : Total number of push notifications sent.

  • Delivered : Number of push notifications successfully sent, in relation to the total number of sent push notifications.

  • Impressions : Total of push notifications seen by recipients.

  • Unique impressions : Number of impressions by recipient.

  • Click through rate : Percentage of users who interacted with the push notification.

  • Open rate : Percentage of opened push notifications.

dynamic_report_push_2

The second table Push notification Clicks & opens is split into three categories: by day, by mobile app and by delivery. It contains the available data for recipient behavior per delivery:

  • Impressions : Total of push notifications seen by recipients.

  • Unique impressions : Number of impressions by recipient.

  • Click : Number of times users interact with the push notification, e.g. clicks on the notification or button.

  • Unique clicks : Number of times a unique user interacts with the push notification, e.g. clicks on the notification or button.

  • Open : Total number of application launches when users open the push notification.

  • Unique Opens : Number of recipients who opened the delivery.

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