Working with Adobe Campaign 6.1 and Adobe Campaign Standard

In AEM in the touch-optimized user interface, select Sites then Campaigns, then browse to where your email campaigns are managed. In the following example, the path is Sites > Campaigns > Geometrixx Outdoors > Email Campaigns.

Select Create then Create Page.

Select one of the available templates specific to which Adobe Campaign you are connecting to, then click Next. Three templates are available by default:

• Adobe Campaign Email (AC 6.1): lets you add content to a predefined template (two columns) before sending it to Adobe Campaign 6.1 for delivery. 
• Adobe Campaign Email (ACS): lets you add content to a predefined template (two columns) before sending it to Adobe Campaign Standard for delivery. 

Fill in the Title and optionally the Description and click Create. The title is used as the subject of the newsletter/email unless you overwrite it while editing the email.

In AEM, go into Classic UI mode, select the Websites folder then browse your explorer to find where your email campaigns are managed. In the following example, the node concerned is Websites > Campaigns > Geometrixx Outdoors > Email Campaigns.

Select New > New Page to create new email content.

Select one of the available templates specific to Adobe Campaign, then fill the general properties of the page. Three templates are available by default:

• Adobe Campaign Email (AC 6.1): lets you add content to a predefined template before sending it to Adobe Campaign 6.1 for delivery. 
• Adobe Campaign Email (ACS): lets you add content to a predefined template before sending it to Adobe Campaign Standard for delivery. 

Click Create to create your email or newsletter.

In the touch-optimized UI, select the email page and click View Properties.

Select Edit and then the Cloud services tab and scroll down to the bottom and click the + sign to add a configuration and then select Adobe Campaign.

Select the configuration that matches your Adobe Campaign instance from the drop-down list, then confirm by clicking Save.

You can view the template that the email has applied to it by clicking the Adobe Campaign tab. If you would like to select another template, you can access that from within the email while editing.

If you would like to apply a specific email delivery template (from Adobe Campaign), other than the default mail template, in Properties, select the Adobe Campaign tab. Enter the email delivery template's internal name in the related Adobe Campaign instance.

Which template you select determines which personalization fields are available from Adobe Campaign.

In the touch-optimized UI, select the email page and click Edit. Click Open Properties.

Select Cloud services and click + to add a configuration. Select any visible configuration (does not matter which one). Click or tap the + sign to add another configuration and then select Adobe Campaign.

Select the configuration that matches your Adobe Campaign instance from the drop-down list, delete the first configuration you created that was not for Adobe Campaign, then confirm by clicking the check mark.

Continue with step 4 in the previous procedure to select templates and add plain text.  

Select the Page tab in the sidekick, then select Page properties.

In the Cloud services tab in the pop-up window, select Add Service to add the Adobe Campaign service and click OK.

Select the configuration that matches your Adobe Campaign instance from the drop-down list, then click OK. 

If you would like to apply a specific email delivery template (from Adobe Campaign), other than the default mail template, select Page properties again. In the Adobe Campaign tab, enter the email delivery template's internal name in the related Adobe Campaign instance.

In Adobe Campaign Standard, the template is Delivery with AEM Content. In Adobe Campaign 6.1, the template is Email delivery with AEM content.

When you select the template, AEM automatically enables the Adobe Campaign Newsletter components.

Open the email and by default you enter Edit mode.

If you would like to change the subject of the email or add plain text for those users who will not view the email in HTML, select Email and add a subject and text. Select the page icon to auto-generate a plain text version from HTML. Click the check mark when finished. 

You can personalize the newsletter by using Adobe Campaign personalization fields. To add a personalization field, open the personalization field picker by clicking on the button displaying the Adobe Campaign logo. You can then choose from all the fields that are available for this newsletter.

Open the components panel on left side of screen and select Adobe Campaign Newsletter from the drop-down menu to find those components. 

Drag components directly onto the page and edit them accordingly. For example, you can drag a Text & Personalization (Campaign) component and add personalized text.

See Adobe Campaign Components for a detailed description of each component.

Enter the subject and the text version of the email by selecting Page properties > Email from the toolbox. 

Edit email content by adding the elements you would like from those available in the sidekick. To do this, drag and drop them. Then double click the element you want to edit.

For example, you can add text containing personalization fields.

See Adobe Campaign Components for a description of components available for Adobe Campaign newsletters/email campaigns.

Insert a new Newsletter > Text & Personalization (Campaign) component by dragging it onto the page.

Open the component by clicking the Pencil icon. The inplace editor opens. 

Insert text by typing. Insert context fields or personalization blocks by clicking the Adobe Campaign components and selecting them. When finished select the checkmark.

After inserting context fields or personalization blocks, you can preview your newsletter and test your fields. See Previewing a Newsletter.

Insert a new Newsletter > Text & Personalization (Campaign) component.

Open the component by double-clicking it. The Edit window has a functionality that lets you insert the personalization elements.

Select Client Context in the sidekick to test the personalization fields using the data in the persona profiles.

A window appears and lets you select the persona you like. The personalization fields are automatically replaced by data from the selected profile.

With the newsletter open, click Preview in the upper right corner of AEM. AEM displays how the newsletter looks when users receive it.

To preview the personalization, open ContextHub by clicking/tapping the corresponding icon in the toolbar. The personalization field tags are now replaced by the seed data of the selected persona. See how the variables adapt when switching personas in ContextHub.

You can view the seed data coming from Adobe Campaign that is associated with the currently selected persona. To do this, click/tap the Adobe Campaign module in the ContextHub bar. This opens a dialog box displaying all seed data of the current profile. Again, the data adapts when switching to a different persona.

Open the newsletter you want to preview and click Preview (magnifying glass) to shrink the sidekick. 

Click one of the email client icons to see what your newsletter looks like in each email client.

Expand the sidekick to begin editing again.

Create a new email based on an AEM-specific email template. Refer to Creating emails in Adobe Campaign for more information.

Open the Content block from the delivery dashboard.

Select Link with an Adobe Experience Manager content in the toolbar to access the list of contents available in AEM.

Select the content you would like to use in your email.

This list specifies:

• The label of the content in AEM.
• The approval status of the content in AEM. If the content is not approved, you can synchronize the content but it will have to be approved before the delivery is sent. However, you can execute certain operations such as sending a proof or the preview test.
• The date of the content last modification.
• Any content already linked to a delivery.

When the email is linked to an AEM content, the content cannot be edited in Adobe Campaign.

Specify the other parameters of your email from its dashboard (audiences, execution schedule).

Execute the email delivery. During the delivery analysis, the most up-to-date version of the AEM content is retrieved.

Create a delivery or add a delivery activity to a campaign workflow by selecting the Email delivery with AEM content (mailAEMContent) delivery template.

Select Synchronize in the toolbar to access the list of contents available in AEM.

Select the content you would like to synchronize with your delivery.

This list specifies:

• The label of the content in AEM.
• The approval status of the content in AEM. If the content is not approved, you can synchronize the content but it will have to be approved before the delivery is sent. However, you can execute certain operations such as sending a BAT or the preview test.
• The date of the last modification to the content.
• Any content already linked to a delivery.

Specify the other parameters of your delivery (target, etc.)

If necessary, start the delivery approval process in Adobe Campaign. Content approval in AEM is necessary in addition to approvals configured in Adobe Campaign (budget, target, etc.). Content approval in Adobe Campaign is only possible if the content is already approved in AEM.

Execute the delivery. During the delivery analysis, the most up-to-date version of the AEM content is recovered.