Video search engine optimization (SEO) | Scene7

Issue

How does Scene7 Publishing System (SPS) handle search engine optimization (SEO)?

Solution

For video, SPS supports video sitemap generation. See the following Help article for more information:

http://help.adobe.com/en_US/scene7/using/WSef8d5860223939e2-3882511412f0ce84120-8000.html

Submitting a video sitemap is the best tactic for video SEO, since all search engines are built based on crawling text. Therefore, they do not know how to crawl rich-media content. Another practice is to transform the generated video asset URLs to SEO-friendly video titles and descriptions using the same approach SPS uses for transforming image URLs. 

 

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